Is your job search at a standstill? Discover 7 unexpected obstacles (resume, interview, follow-up) that are holding back your application and our practical advice for overcoming them.
The realization is bitter: weeks, or even months, spent poring over job listings. Your application is ready, you've sent out dozens of resumes, personalized each cover letter... and yet, the phone remains silent. Or worse, you go through interviews that lead nowhere, leaving a taste of bewilderment and frustration.
You know that you have value, skills, and motivation. So, what's holding you back?
If this situation resonates with you, take heart. It's often not a lack of talent, but a series of small details that, when added up, sabotage your efforts. Let's analyze together 7 common reasons that might explain why you haven't yet landed your dream job.
The resume is the first door you open. However, this door is often guarded by a robot. Applicant Tracking Systems (ATS) have become the standard. They sort, filter, and rank resumes before a human eye even sees them. If your resume isn't "readable" by them, you're invisible.
Don't be naive: 9 out of 10 recruiters admit to "googling" candidates. Your social networks are an extension of your resume. Poor management can be a deal-breaker.
Too many candidates rush this step, sending generic letters that scream "I'm applying everywhere". A cover letter should answer one question: why should we choose YOU for THIS position, in THIS company?
You've finally landed the interview! This is where it all comes together. A perfect resume will never make up for a poor oral performance.
The interview is over, but your work isn't. Lack of follow-up is often seen as a lack of interest.
You have a very clear idea of the position, the sector, and the type of company you are targeting. That's a good thing, but if it's too rigid, you are closing doors on yourself.
Recruiters have a knack for spotting inconsistencies. A small lie on the resume can create discomfort and destroy trust during the interview.
âLa recherche d'emploi est un marathon, pas un sprint. Chaque "non" est une occasion d'apprendre et d'affiner votre stratĂ©gie. Soyez rigoureux, restez positif et considĂ©rez chaque Ă©tape du processus comme une chance de montrer le meilleur de vous-mĂȘme. En corrigeant ces freins, vous ne chercherez plus seulement un emploi, vous irez le dĂ©crocher.
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Aujourdâhui, les candidats veulent postuler aussi facilement quâils commandent sur Amazon â et si ce nâest pas le cas, ils passent Ă lâoffre suivante.Voici les 10 erreurs les plus frĂ©quentes que font encore (trop) de PME⊠et comment les Ă©viter.1. Un site carriĂšre figĂ©Une simple liste dâoffres ou des PDF Ă tĂ©lĂ©charger â taux de conversion quasi nul (0 Ă 2 %).2. Pas de mobile firstAlors que plus de 90 % des candidatures se font sur smartphone.3. Des formulaires Ă rallongeLettres de motivation obligatoires, 20 champs Ă remplir, Ă©tapes multiples⊠les candidats fuient.4. Aucune marque employeurPas de contenu qui donne envie de rejoindre votre boĂźte plutĂŽt quâune autre.5. Des process Ă©clatĂ©sCandidatures par mail, suivi dans Excel, CV dans Dropbox â perte de temps et dâefficacitĂ©.6. Pas de base de donnĂ©es centralisĂ©eOn oublie les bons candidats, on recontacte les mĂȘmes profils, on perd la mĂ©moire collective.7. Pas de visibilitĂ© multicanalLes offres ne sont publiĂ©es que sur LinkedIn ou Indeed â portĂ©e limitĂ©e.8. ZĂ©ro automatisationLes recruteurs passent des heures Ă trier ou envoyer des refus manuellement.9. Manque de feedback candidatAucune rĂ©ponse claire ou rapide â image employeur abĂźmĂ©e.10. Recrutement perçu comme administratifAlors quâavec les bons outils, on peut redonner du temps Ă lâhumain, Ă lâĂ©change, Ă la rencontre.La bonne nouvelle ? Tout ça se corrige facilement.Avec Jobloom, les PME peuvent digitaliser leur recrutement sans perdre leur authenticitĂ© â et sans se ruiner.Vous avez envie de voir comment ça marche ?

" Nous avons reçu 55 candidatures sur un profil atypique et ça, câest parce que cette offre publiĂ©e par ce site (jobloom) gĂ©nĂšre beaucoup dâattractivitĂ© et beaucoup de visibilitĂ©. "

" En termes dâefficacitĂ© et dâoutils digitaux, nous avons Ă©tĂ© trĂšs positivement surpris, et pour un prix tout Ă fait raisonnable. Cela a créé une petite rĂ©volution chez nous en matiĂšre de recrutement."

"Jobloom nous a permis de nous structurer et dâadopter une approche RH cohĂ©rente, pertinente et bien dĂ©finie, autant pour nous que pour les candidats."

I have participated in over a thousand recruitments in my career. And almost every time, I've heard the same phrases: âWe want to attract good profiles.â âWe want to stand out.â âWe want people to talk about us.âBut when I dig deeper and ask this simple question: What's your difference, what do you offer that others don't have? ... silence falls.The job market has evolved. Talents have choices. They compare. They question. They google. And faced with an avalanche of 'great atmosphere, tight-knit team, stimulating job' offers, everything becomes blurred.This is where the employer brand becomes central. Not just as a nice varnish. But as a lever for clarity, attractiveness, and consistency.Employer branding: what are we (really) talking about?No, it's not a logo on a job posting or a corporate video. The employer brand is the perception that people have of you as an employer.It exists whether you have formalized it or not. It expresses itself:In the opinions (formal or informal) of your colleaguesIn your interactions with the candidatesRegarding the quality of your onboardingIn what you post (or do not post)In your silences, as much as in your wordsThat's what a talent feels, even before meeting you.The real challenge: âstand out from the crowdâEveryone wants to stand out. But everyone uses the same words, the same codes, the same formulas.Result? Nothing stands out. The vanilla HR approach prevails. And the candidate moves from one career page to another without ever feeling that famous âwow, this is where I want to work.âLe âstand out from the crowdâ ne se joue pas sur du marketing flashy. Il repose sur 3 fondamentaux :The clarity of your employer value proposition (EVP)â Who are you? What are your actual promises? What do people experience in your company?The alignment between speech and realityâ The worst thing for a talent is to experience dissonance once recruited. It breaks trust, commitment... and retention.The ability to share what makes you uniqueâ No need to be Google. You just have to be authentic. And understand what resonates with your targets.The real challenges of HR professionals and employer branding todayWhat I hear most on the ground:Not enough bandwidth â too many projects, too few handsNo dedicated team â we make do with what we haveLack of internal buy-in â constant need to 'evangelize'No clarity on the right indicators â what is a successful employer brand?Silos between HR, marketing, and communications â each moving forward with their own prioritiesTensions between global and local â hard to tell a coherent story internationallyThese are real issues. And we won't solve them with a quick 'rebranding' or a video that ticks all the boxes.So, what are we doing? Where do we start?The answer is often simpler than we think:We start by listening. What the employees say. What they experience. What they like (or not).We clarify our DNA. The true lived values. The differences. The key moments of the employee experience.We align the touchpoints. From the career site to social networks, through the job offer and the interview. Everything must tell the same story.And above all: we don't try to please everyone.We aim to attract the right people. Those for whom our culture, our challenges, our style will truly resonate.My own challenge at the moment?It's about bandwidth. The more we progress, the more the subject fascinates... and the more I'm asked to intervene, to audit, to rewrite, to co-construct. And sometimes, I dream of an employer brand team! But even without a team, it 'simply' takes laying the right foundations. And to build, step by step, a true and powerful story.And you? What's your biggest challenge today to âstand out from the crowdâ? And if you feel like talking about it? Write to me, I love these exchanges.

The digitization of recruitment has become essential for SMEs. This article explains how to:Offer a fluid and mobile-first candidate experience.Use your employer brand as a lever for attraction.Avoid fragmented processes thanks to a centralized database.Automate repetitive tasks to save time.Effectively disseminate your job offers.Improve internal collaboration around recruitment.Why digitize recruitment?Everything has become digital. We buy in a few clicks on Amazon, we book our holidays on our smartphone... and candidates expect the same simplicity when applying for a job.The parallel with e-commerce is striking: nearly 3 out of 5 buyers abandon their online cart before finalizing.In digital recruitment, it's even worse. If the process is not fluid and mobile-friendly, you lose your talent before you even meet them.A classic career site converts only 0 to 2% of its visitors into candidates, whereas with an optimized digital experience (SEO, employer brand content, mobile first), this rate can be multiplied by 10, creating a genuine source of candidate acquisition.Digitizing recruitment has become a vital issue for any SME that needs talent.Digitizing recruitment with a simple candidate conversion funnelJust like in marketing, you need to think about the conversion funnel. A candidate must be guided from where they are (Google Jobs, LinkedIn, social networks, articles, specialized job boards...) to the application stage.The 3 key steps:Be present where candidates are.Offer a friction-free experience, especially on mobile (more than 90% of applications are made on smartphones).Allow applying in one click, via a CV or a LinkedIn profile.Did you know that 90% of LinkedIn users in Belgium are exclusively on mobile?Using your employer brandWhy would a candidate choose your SME over another company with an equivalent position and salary? The answer lies in your employer brand.This must be authentic. Forget the âbullshitâ and the nice marketing speeches: you have to speak the truth.Questions to ask yourself:What is your work culture?What are your values and vision?What concrete projects are your teams leading?What opportunities for growth or training do you offer?84% of candidates look for information about the employer brand before applying, and this figure rises even higher for shortage profiles.An empty or outdated career site becomes a major obstacle.Also, remember to adapt your content according to your target profiles: a worker, an engineer, or an IT specialist will not have the same expectations or language.Avoid fragmented processesToo many SMEs still manage their recruitment via a mixture of emails, Excel, Dropbox, or SharePoint. The result: fragmented and inefficient processes.Concrete examples:A candidate already met is contacted again by mistake.A promising profile is lost due to the lack of a centralized database.Candidate feedback is forgotten, tarnishing the employer image.A centralized databaseThe key to digitization is data centralization.With an ATS (Applicant Tracking System), you create a unique database that:Keeps the history of each candidate,Shares information between managers,Allows building a talent pool for future recruitments,Simplifies the rejection or automated follow-up of applications.Thus, no more information loss and instant access to your talent, even those met in the past.Digitizing recruitment by automating time-consuming tasksThe goal is not to replace the human, but to free up time.Automation reduces operational tasks to focus on what matters: the human encounter.Examples of useful automation:Automatic creation of candidate profiles (CV reading, skills, languages, etc.).Sending automated and personalized rejections.Follow-ups of old applications.CV sorting with extraction of key skills.Qualification via short forms.Automatic generation of ads, translations, and social media content.Automated multi-platform dissemination.With AI, these steps become even more fluid and precise.Automated dissemination of job offersPublishing on LinkedIn, Indeed, or Google Jobs seems simple, but it is time-consuming.Candidates are scattered across multiple channels, so you need to disseminate effectively across multiple platforms.Thanks to multi-dissemination tools, an ad can be published with one click on all relevant channels.Advantages:Considerable time saving.Maximum visibility among the right candidates.Complete coverage of the job market without extra effort.Facilitate internal communicationRecruitment is never done alone. In an SME, several actors are involved: directors, managers, HR...Without a central tool, communication becomes fragmented.The benefits of a centralized tool:Notes and evaluations directly on the candidate profile.Real-time tracking of recruitment efforts.Documented and transparent decisions.Result: a more collaborative, fast, and clear process â a guarantee of professionalism towards candidates.Conclusion: digitizing recruitment, a necessity for SMEsNot digitizing your recruitment means losing your candidates before you even meet them.In summary:A mobile-first and fluid candidate experience.An authentic and visible employer brand.A centralized and smart database.Automated processes to focus on the human element.Digitizing recruitment means putting the human element back at the center.

Discover the 5 essential KPIs to optimize your recruitment in 2025: conversion rate, recruitment time, quality of applications, cost per hire and candidate satisfaction. Improve your HR process and attract top talent with accurate and actionable data. Download our free guide!Introduction: Why measuring the effectiveness of your recruitment is essential in 2025âIf you don't measure, you can't improve.â This saying has never been more pertinent in the field of recruitment. In 2025, confronted with an intensified war for talent and changing expectations from candidates, companies must track key performance indicators (KPIs) to optimize their recruitment process.Far from being mere numbers, these KPIs enable us to answer essential questions:Is my hiring process too long?Am I attracting the right profiles or too many unsuitable candidates?Is my recruitment budget well spent?Is the candidate experience optimized?A study of LinkedIn Talent Solutions shows that 77% of recruiters believe that optimizing HR KPIs has become a strategic priority to enhance their efficiency.In this article, we detail The 5 essential KPIs to be followed in 2025 to improve your performance and guarantee an optimized candidate experience.1. The candidate to hiring conversion rateOne of the first indicators to watch out for is the conversion rate between the various stages of recruitment. It allows you to identify when candidates leave the process and to adjust your strategy.How do you calculate it?Number of candidates hired/Number of applications received x 100đĄ Real-life example:If you receive 500 applications for a position and hire 5 people, your conversion rate is 1%. If this rate is too low, it may indicate a misalignment between your job ad and the profiles it attracts.âAccording to Glassdoor, companies with an optimized recruitment process see a 30% increase in the conversion rate of qualified applications.2. Recruiting time (Time to Hire vs Time to Fill)The Time to Hire (time between the first interaction with a candidate and their hiring) and the Time to Fill (total time to fill a position) are crucial for measuring the effectiveness of recruitment.Why is it important?ââ Taking too long to hire results in losing top talent to more responsive companies. â It causes an increased workload for teams while waiting for the new hire. â It directly affects productivity and operational costs.đ 2025 Benchmark:A study by SHRM (Society for Human Resource Management) shows that the average Time to Hire is 24 days, while top-performing companies hire in under 15 days.â3. The quality of applicationsAttracting a lot of candidates is good. Attract The good ones, it's better. This KPI makes it possible to know if the candidates who apply really match the needs of the position.How to assess it?ââ% of candidates who pass the first stage of recruitment. â Matching score (offered by some ATS like Jobloom). â Retention rate at 6 months: if a new employee leaves their position in less than 6 months, this may reveal a problem of alignment between the mission and the expectations of the candidate.4. Cost per HireEffective recruitment should be profitable. The Cost per Hire measures the investment required for each hire.Calculation:âTotal cost of recruitment/Number of hiresInclude in your calculation: â Advertising costs. â Costs of HR tools (ATS, job boards). â Time spent by recruiters. â Training and onboarding costs.đ 2025 Benchmark:The average cost per hire in Europe is estimated at âŹ4,425, ranging from âŹ1,500 for SMEs to âŹ8,000 for large enterprises (source: Glassdoor Economic Research).âđ Also to read: How Huggys increased its candidate conversion rate in hospitality by 12 times, a tangible example of recruitment transformation through KPIs, digitalization, and improved application management.5. Taux de satisfaction des candidats et des employeursRecruiting does not end with hiring. A good performance indicator is the satisfaction of candidates and managers.How do you measure it?ââ Satisfaction questionnaires after recruitment. â Feedback after 3 months regarding the integration of the new employee. â NPS (Net Promoter Score) to measure overall satisfaction.ConclusionFollowing these 5 strategic KPIs will enable you to enhance your recruitment efficiency, attract the right talent, and optimize your costs.đ FREE guide: Optimize your career site and attract top talent !đ Download our comprehensive guide and discover how to structure your KPIs, improve the candidate experience and boost the efficiency of your recruitments.