Is your job search not getting anywhere? 7 unexpected obstacles that are holding back your application

Is your job search at a standstill? Discover 7 unexpected obstacles (resume, interview, follow-up) that are holding back your application and our practical advice for overcoming them.

The realization is bitter: weeks, or even months, spent poring over job listings. Your application is ready, you've sent out dozens of resumes, personalized each cover letter... and yet, the phone remains silent. Or worse, you go through interviews that lead nowhere, leaving a taste of bewilderment and frustration.

You know that you have value, skills, and motivation. So, what's holding you back?

If this situation resonates with you, take heart. It's often not a lack of talent, but a series of small details that, when added up, sabotage your efforts. Let's analyze together 7 common reasons that might explain why you haven't yet landed your dream job.

1. Your resume: a mere document or your best ambassador?

The resume is the first door you open. However, this door is often guarded by a robot. Applicant Tracking Systems (ATS) have become the standard. They sort, filter, and rank resumes before a human eye even sees them. If your resume isn't "readable" by them, you're invisible.

  • The keyword trap: The ATS looks for an exact match with the terms in the job listing. If the ad mentions "Agile Project Management" and your resume refers to "project management", you lose points.
    • The solution: Analyze the job listing and incorporate the exact keywords and phrases (skills, software, job titles).Tip: Copy-paste the job listing into ChatGPT and ask it: "List the essential skills and keywords from this ad to optimize my resume."
  • Form before content: A design that's too creative, with columns, images, or exotic fonts can make your resume unreadable to software.
    • The solution: Opt for a simple and classic layout (Word or text PDF format). Keep your creativity for your portfolio or personal website.
  • The lack of evidence:"Sales Manager" means nothing. "A 15% increase in sales over one year in the Northern sector" is proof. 57% of recruiters lament the lack of quantified examples.
    • The solution: Quantify your successes! Use powerful action verbs ("I developed", "I optimized", "I reduced") and numbers to illustrate each key task.

2. Your online image: a showcase open 24/7

Don't be naive: 9 out of 10 recruiters admit to "googling" candidates. Your social networks are an extension of your resume. Poor management can be a deal-breaker.

  • On LinkedIn: A neglected profile, without a photo or with an outdated title, sends a signal of carelessness. It's like coming to an interview with a stained shirt.
    • The action to take: Update your title, summary, and experiences. Ask for recommendations. Share a relevant article once a week to show that you are active and passionate about your field.
  • On personal networks (Facebook, Instagram, X...): Your privacy is yours, but if your profiles are public, they become professional. Pictures of excessive partying, strong political opinions, or complaints about your former job can scare off an employer.
    • The action to take: Clean up! Set your accounts to "private" and only keep your close friends. If you care about your freedom of speech, use an unidentifiable pseudonym.

3. The cover letter: why you and not someone else?

Too many candidates rush this step, sending generic letters that scream "I'm applying everywhere". A cover letter should answer one question: why should we choose YOU for THIS position, in THIS company?

  • Avoid copy-pasting: Show that you have done your research. Mention a recent project of the company, one of its values that resonates with you, or a specific challenge you can address.
  • Be the solution: Don't just list your skills. Explain how they will solve a problem for the company. "My experience in logistics will allow me to optimize your supply chain and reduce lead times, as I have done at X."

4. The interview: a dialogue, not an interrogation

You've finally landed the interview! This is where it all comes together. A perfect resume will never make up for a poor oral performance.

  • Lack of preparation: Arriving without knowing the company's activities, its competitors, or its current events is a serious mistake. It shows a lack of motivation.
  • Easy criticism: NEVER speak ill of your former employers, colleagues, or managers. Even if you are right. It makes you appear negative and unreliable. Talk about "challenges" or "environments that no longer matched your aspirations".
  • Passivity: An interview is an exchange. If you don't ask any questions at the end, the recruiter might think you're not that interested. Prepare 2 or 3 relevant questions about the team, the challenges of the position, or the company culture.
  • Talking about money too soon: The issue of compensation is important, but don't bring it up right away. Let the recruiter initiate the conversation. First show your interest in the role.

5. Follow-up: The Art of Staying on People's Minds

The interview is over, but your work isn't. Lack of follow-up is often seen as a lack of interest.

  • The thank-you email: Within 24 hours, send a brief personalized email to thank the recruiter for their time. Reiterate your interest briefly and mention a specific point from your conversation to jog their memory.
  • Smart follow-up: If the deadline for a response has passed, a polite and concise reminder is perfectly acceptable. It confirms your interest without seeming pushy.

6. The "horse eye" search: the trap of the ideal position

You have a very clear idea of the position, the sector, and the type of company you are targeting. That's a good thing, but if it's too rigid, you are closing doors on yourself.

  • Broaden your horizons: A 'Communications Officer' position in a small or medium-sized enterprise could offer you more responsibilities and skills than an 'Assistant Communications' role in a large corporation. Be open to related opportunities that will allow you to enhance your skills.
  • The power of networking: Attend industry events, engage with professionals on LinkedIn. Your next job may not be on a job listing site, but at the end of a conversation.

7. Honesty: Unwavering Consistency

Recruiters have a knack for spotting inconsistencies. A small lie on the resume can create discomfort and destroy trust during the interview.

  • Do not embellish the truth: Do not claim to have mastered a software that you barely know or to have managed a project that you merely supervised.
  • Own your journey: A gap in your resume? An experience that ended poorly? Prepare an honest and positive explanation, focused on what you have learned from it. Authenticity is much more valued than feigned perfection.

Conclusion:

‍La recherche d'emploi est un marathon, pas un sprint. Chaque "non" est une occasion d'apprendre et d'affiner votre stratĂ©gie. Soyez rigoureux, restez positif et considĂ©rez chaque Ă©tape du processus comme une chance de montrer le meilleur de vous-mĂȘme. En corrigeant ces freins, vous ne chercherez plus seulement un emploi, vous irez le dĂ©crocher.

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Recruter sans outils digitaux, c’est un peu comme pĂȘcher sans filet : on finit par passer Ă  cĂŽtĂ© des meilleurs profils. 

Aujourd’hui, les candidats veulent postuler aussi facilement qu’ils commandent sur Amazon — et si ce n’est pas le cas, ils passent Ă  l’offre suivante.Voici les 10 erreurs les plus frĂ©quentes que font encore (trop) de PME
 et comment les Ă©viter.1. Un site carriĂšre figĂ©Une simple liste d’offres ou des PDF Ă  tĂ©lĂ©charger → taux de conversion quasi nul (0 Ă  2 %).2. Pas de mobile firstAlors que plus de 90 % des candidatures se font sur smartphone.3. Des formulaires Ă  rallongeLettres de motivation obligatoires, 20 champs Ă  remplir, Ă©tapes multiples
 les candidats fuient.4. Aucune marque employeurPas de contenu qui donne envie de rejoindre votre boĂźte plutĂŽt qu’une autre.5. Des process Ă©clatĂ©sCandidatures par mail, suivi dans Excel, CV dans Dropbox → perte de temps et d’efficacitĂ©.6. Pas de base de donnĂ©es centralisĂ©eOn oublie les bons candidats, on recontacte les mĂȘmes profils, on perd la mĂ©moire collective.7. Pas de visibilitĂ© multicanalLes offres ne sont publiĂ©es que sur LinkedIn ou Indeed → portĂ©e limitĂ©e.8. ZĂ©ro automatisationLes recruteurs passent des heures Ă  trier ou envoyer des refus manuellement.9. Manque de feedback candidatAucune rĂ©ponse claire ou rapide → image employeur abĂźmĂ©e.10. Recrutement perçu comme administratifAlors qu’avec les bons outils, on peut redonner du temps Ă  l’humain, Ă  l’échange, Ă  la rencontre.La bonne nouvelle ? Tout ça se corrige facilement.Avec Jobloom, les PME peuvent digitaliser leur recrutement sans perdre leur authenticitĂ© — et sans se ruiner.Vous avez envie de voir comment ça marche ?

Christelle Lempereur, DRH de Léonidas. 

" Nous avons reçu 55 candidatures sur un profil atypique et ça, c’est parce que cette offre publiĂ©e par ce site (jobloom) gĂ©nĂšre beaucoup d’attractivitĂ© et beaucoup de visibilitĂ©. "

Christophe Degauquier, Managing director DAP 

" En termes d’efficacitĂ© et d’outils digitaux, nous avons Ă©tĂ© trĂšs positivement surpris, et pour un prix tout Ă  fait raisonnable. Cela a créé une petite rĂ©volution chez nous en matiĂšre de recrutement."

Kévin Coppens, Co-fondateur de Semactic. 

"Jobloom nous a permis de nous structurer et d’adopter une approche RH cohĂ©rente, pertinente et bien dĂ©finie, autant pour nous que pour les candidats."

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“Stand out from the crowd”: building a strong employer brand when everyone is saying the same thing 

I have participated in over a thousand recruitments in my career. And almost every time, I've heard the same phrases: “We want to attract good profiles.” “We want to stand out.” “We want people to talk about us.”But when I dig deeper and ask this simple question: What's your difference, what do you offer that others don't have? ... silence falls.The job market has evolved. Talents have choices. They compare. They question. They google. And faced with an avalanche of 'great atmosphere, tight-knit team, stimulating job' offers, everything becomes blurred.This is where the employer brand becomes central. Not just as a nice varnish. But as a lever for clarity, attractiveness, and consistency.Employer branding: what are we (really) talking about?No, it's not a logo on a job posting or a corporate video. The employer brand is the perception that people have of you as an employer.It exists whether you have formalized it or not. It expresses itself:In the opinions (formal or informal) of your colleaguesIn your interactions with the candidatesRegarding the quality of your onboardingIn what you post (or do not post)In your silences, as much as in your wordsThat's what a talent feels, even before meeting you.The real challenge: “stand out from the crowd”Everyone wants to stand out. But everyone uses the same words, the same codes, the same formulas.Result? Nothing stands out. The vanilla HR approach prevails. And the candidate moves from one career page to another without ever feeling that famous “wow, this is where I want to work.”Le “stand out from the crowd” ne se joue pas sur du marketing flashy. Il repose sur 3 fondamentaux :The clarity of your employer value proposition (EVP)→ Who are you? What are your actual promises? What do people experience in your company?The alignment between speech and reality→ The worst thing for a talent is to experience dissonance once recruited. It breaks trust, commitment... and retention.The ability to share what makes you unique→ No need to be Google. You just have to be authentic. And understand what resonates with your targets.The real challenges of HR professionals and employer branding todayWhat I hear most on the ground:Not enough bandwidth → too many projects, too few handsNo dedicated team → we make do with what we haveLack of internal buy-in → constant need to 'evangelize'No clarity on the right indicators → what is a successful employer brand?Silos between HR, marketing, and communications → each moving forward with their own prioritiesTensions between global and local → hard to tell a coherent story internationallyThese are real issues. And we won't solve them with a quick 'rebranding' or a video that ticks all the boxes.So, what are we doing? Where do we start?The answer is often simpler than we think:We start by listening. What the employees say. What they experience. What they like (or not).We clarify our DNA. The true lived values. The differences. The key moments of the employee experience.We align the touchpoints. From the career site to social networks, through the job offer and the interview. Everything must tell the same story.And above all: we don't try to please everyone.We aim to attract the right people. Those for whom our culture, our challenges, our style will truly resonate.My own challenge at the moment?It's about bandwidth. The more we progress, the more the subject fascinates... and the more I'm asked to intervene, to audit, to rewrite, to co-construct. And sometimes, I dream of an employer brand team! But even without a team, it 'simply' takes laying the right foundations. And to build, step by step, a true and powerful story.And you? What's your biggest challenge today to “stand out from the crowd”? And if you feel like talking about it? Write to me, I love these exchanges.

How to digitize recruitment as an SME? 

The digitization of recruitment has become essential for SMEs. This article explains how to:Offer a fluid and mobile-first candidate experience.Use your employer brand as a lever for attraction.Avoid fragmented processes thanks to a centralized database.Automate repetitive tasks to save time.Effectively disseminate your job offers.Improve internal collaboration around recruitment.Why digitize recruitment?Everything has become digital. We buy in a few clicks on Amazon, we book our holidays on our smartphone... and candidates expect the same simplicity when applying for a job.The parallel with e-commerce is striking: nearly 3 out of 5 buyers abandon their online cart before finalizing.In digital recruitment, it's even worse. If the process is not fluid and mobile-friendly, you lose your talent before you even meet them.A classic career site converts only 0 to 2% of its visitors into candidates, whereas with an optimized digital experience (SEO, employer brand content, mobile first), this rate can be multiplied by 10, creating a genuine source of candidate acquisition.Digitizing recruitment has become a vital issue for any SME that needs talent.Digitizing recruitment with a simple candidate conversion funnelJust like in marketing, you need to think about the conversion funnel. A candidate must be guided from where they are (Google Jobs, LinkedIn, social networks, articles, specialized job boards...) to the application stage.The 3 key steps:Be present where candidates are.Offer a friction-free experience, especially on mobile (more than 90% of applications are made on smartphones).Allow applying in one click, via a CV or a LinkedIn profile.Did you know that 90% of LinkedIn users in Belgium are exclusively on mobile?Using your employer brandWhy would a candidate choose your SME over another company with an equivalent position and salary? The answer lies in your employer brand.This must be authentic. Forget the “bullshit” and the nice marketing speeches: you have to speak the truth.Questions to ask yourself:What is your work culture?What are your values and vision?What concrete projects are your teams leading?What opportunities for growth or training do you offer?84% of candidates look for information about the employer brand before applying, and this figure rises even higher for shortage profiles.An empty or outdated career site becomes a major obstacle.Also, remember to adapt your content according to your target profiles: a worker, an engineer, or an IT specialist will not have the same expectations or language.Avoid fragmented processesToo many SMEs still manage their recruitment via a mixture of emails, Excel, Dropbox, or SharePoint. 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The KPIs to follow to assess the effectiveness of your recruitment 

Discover the 5 essential KPIs to optimize your recruitment in 2025: conversion rate, recruitment time, quality of applications, cost per hire and candidate satisfaction. Improve your HR process and attract top talent with accurate and actionable data. Download our free guide!Introduction: Why measuring the effectiveness of your recruitment is essential in 2025“If you don't measure, you can't improve.” This saying has never been more pertinent in the field of recruitment. In 2025, confronted with an intensified war for talent and changing expectations from candidates, companies must track key performance indicators (KPIs) to optimize their recruitment process.Far from being mere numbers, these KPIs enable us to answer essential questions:Is my hiring process too long?Am I attracting the right profiles or too many unsuitable candidates?Is my recruitment budget well spent?Is the candidate experience optimized?A study of LinkedIn Talent Solutions shows that 77% of recruiters believe that optimizing HR KPIs has become a strategic priority to enhance their efficiency.In this article, we detail The 5 essential KPIs to be followed in 2025 to improve your performance and guarantee an optimized candidate experience.1. The candidate to hiring conversion rateOne of the first indicators to watch out for is the conversion rate between the various stages of recruitment. It allows you to identify when candidates leave the process and to adjust your strategy.How do you calculate it?Number of candidates hired/Number of applications received x 100💡 Real-life example:If you receive 500 applications for a position and hire 5 people, your conversion rate is 1%. If this rate is too low, it may indicate a misalignment between your job ad and the profiles it attracts.‍According to Glassdoor, companies with an optimized recruitment process see a 30% increase in the conversion rate of qualified applications.2. Recruiting time (Time to Hire vs Time to Fill)The Time to Hire (time between the first interaction with a candidate and their hiring) and the Time to Fill (total time to fill a position) are crucial for measuring the effectiveness of recruitment.Why is it important?‍✔ Taking too long to hire results in losing top talent to more responsive companies. ✔ It causes an increased workload for teams while waiting for the new hire. ✔ It directly affects productivity and operational costs.📌 2025 Benchmark:A study by SHRM (Society for Human Resource Management) shows that the average Time to Hire is 24 days, while top-performing companies hire in under 15 days.‍3. The quality of applicationsAttracting a lot of candidates is good. Attract The good ones, it's better. This KPI makes it possible to know if the candidates who apply really match the needs of the position.How to assess it?‍✔% of candidates who pass the first stage of recruitment. ✔ Matching score (offered by some ATS like Jobloom). ✔ Retention rate at 6 months: if a new employee leaves their position in less than 6 months, this may reveal a problem of alignment between the mission and the expectations of the candidate.4. Cost per HireEffective recruitment should be profitable. The Cost per Hire measures the investment required for each hire.Calculation:‍Total cost of recruitment/Number of hiresInclude in your calculation: ✔ Advertising costs. ✔ Costs of HR tools (ATS, job boards). ✔ Time spent by recruiters. ✔ Training and onboarding costs.📌 2025 Benchmark:The average cost per hire in Europe is estimated at €4,425, ranging from €1,500 for SMEs to €8,000 for large enterprises (source: Glassdoor Economic Research).‍👉 Also to read: How Huggys increased its candidate conversion rate in hospitality by 12 times, a tangible example of recruitment transformation through KPIs, digitalization, and improved application management.5. Taux de satisfaction des candidats et des employeursRecruiting does not end with hiring. A good performance indicator is the satisfaction of candidates and managers.How do you measure it?‍✔ Satisfaction questionnaires after recruitment. ✔ Feedback after 3 months regarding the integration of the new employee. ✔ NPS (Net Promoter Score) to measure overall satisfaction.ConclusionFollowing these 5 strategic KPIs will enable you to enhance your recruitment efficiency, attract the right talent, and optimize your costs.📘 FREE guide: Optimize your career site and attract top talent !🚀 Download our comprehensive guide and discover how to structure your KPIs, improve the candidate experience and boost the efficiency of your recruitments.