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Why your employer brand is your number one asset for recruiting in 2025 

In 2025, a strong employer brand is the number one lever for recruiting the best talent. Discover how to improve your attractiveness, optimize your career site and reduce your recruitment costs thanks to SEO best practices, ambassador testimonies and proven strategies. Practical cases and concrete advice at the end.Introduction: The employer brand, a crucial tool in 2025In 2025, recruitment is no longer limited to posting a job offer and waiting for applications. The war for talent is intensifying, and businesses need to redouble their efforts to attract and retain the best talent. A strong employer brand has become a decisive factor in distinguishing yourself and convincing the most qualified candidates.According to a study by LinkedIn Talent Solutions, 76% of recruiters consider the employer brand to be a major strategic lever for attracting talent. Another study of Glassdoor reveals that companies with a strong employer image receive 50% more qualified applications and reduce their cost per hire by 43%.In this article, we look at why and how a well-defined employer brand can transform your recruitment strategy.1. The direct impact of a strong employer brand on recruitmentA company with an attractive employer brand attracts talent more easily. But what does that mean in practice? A well-defined employer brand has a direct influence on the perception of candidates, improves talent retention and has a positive impact on employee engagement. A company that takes care of its employer image also sees its job offers perform better on Google for Jobs and LinkedIn.A good employer positioning therefore improves the quality of applications and reduces turnover, a crucial issue for many industries such as hospitality or retail.📌 Key takeaways:A strong employer brand directly improves the quality of applications and reduces turnover.It shapes talent perception and increases employee engagement.Les entreprises qui investissent dans leur image d'employeur réduisent leurs coûts de recrutement tout en attirant des candidats mieux adaptés.‍2. How can you effectively strengthen your employer brand?To build a strong employer brand, several levers must be activated:✔ An attractive and optimized career site: A well-structured and informative career page is crucial. Include employee testimonials, FAQs about your company culture, and emphasize opportunities for growth. ✔ An active presence on social media: LinkedIn, Instagram, and TikTok have become key platforms for recruitment. One in two candidates checks out a company's social media before applying. ✔ Engaging job descriptions: Write compelling job descriptions that reflect your values and benefits. Use an authentic voice and a clear layout. ✔ Internal ambassadors: Encourage your employees to share their experiences and stories. Genuine content gives confidence to potential candidates.💡 Example:Google and L’Oréal have boosted their attractiveness by adopting an employer branding strategy focused on transparency and authenticity.Google : a mis en avant sa culture de l'innovation et du bien-être des employés à travers des vidéos immersives sur YouTube et des témoignages partagés sur LinkedIn. Ils ont également lancé un programme d'ambassadeurs internes où les employés partagent leur quotidien professionnel via des blogs et des publications sur les réseaux sociaux.L’Oréal: created engaging HR communication by telling inspiring career stories and offering behind-the-scenes glimpses of the company on Instagram and TikTok. They also encouraged employees to share their experiences on Glassdoor and LinkedIn, strengthening their credibility with potential candidates.‍3. SEO and employer brand: Attracting the right talent via your career siteYour career site is one of the first showcases of your company for candidates. A poorly referenced or too slow site can negatively impact your ability to attract the right profiles.SEO best practices for a successful career site✔ Optimization of job listings with relevant keywords. ✔ Using Google for Jobs to maximize visibility and appear at the top of searches. ✔ Quick loading time to prevent drop-offs (53% of visitors leave a page if it takes more than 3 seconds to load). ✔ Mobile-friendly version, because 60% of applicants apply from their phone.👉 Also to read: SEO Optimization for Job Vacancies: The Complete Guide4. Case Study: How Leonidas Enhanced Its Recruitment with a Strong Employer BrandLeonidas, an iconic Belgian confectionery brand, needed to attract international talent while strengthening its employer image. By collaborating with Jobloom, they have:✔ Increased the number of visitors to their career site to 4,500 per month. ✔ Received 500 qualified resumes monthly. ✔ Optimized their employer brand image in Europe, by improving their storytelling and their presence on social networks.👉 Also to read: Leonidas: Strengthening the Employer Brand and Recruiting Internationally with Jobloom5. Common mistakes that damage your employer brandEven the most attractive companies can make mistakes that hinder their recruitment. Here are the most common ones:🚫 A neglected career site → Lack of updates, outdated visuals, candidate journey that is too long or confusing. An outdated site sends the wrong signal to talent. 🚫 Corporate values that are not very credible → A discourse that is too corporate or too far from internal reality creates a dissonance perceived by candidates. 🚫 An absence of HR storytelling → Candidates want concrete and authentic testimonies. Without human content, it's hard to capture their interest. 🚫 A lack of interaction on social networks → No response to comments, lack of commitment from internal teams: this gives a passive image of your business. 🚫 Unattractive job offers → Ads that are too generic, without highlighting the advantages for the candidate. Poor wording can drastically reduce the number of qualified applications.6. Why will investing in employer branding today have an impact on your recruitment in 2030?Working on your employer brand is a long-term investment. Businesses that start early reap lasting benefits:✔ Better talent retention → A strong employer brand reduces turnover and improves employee engagement. ✔ Increase in the HR Net Promoter Score → Satisfied employees become your best ambassadors and attract new talent. ✔ Reduced recruitment costs → A better reputation means less dependence on expensive job boards and recruitment agencies. ✔ Adapting to the new expectations of candidates → Flexibility, well-being at work and corporate values have become key criteria in choosing an employer.ConclusionBuilding a strong employer brand is now a key strategic asset to attract talent and optimize your recruitments. Investing in transparent communication, optimizing your career site, and relying on internal ambassadors can enhance your appeal and reduce recruitment costs.🚀 Do you need support to strengthen your employer brand and optimize your career site? Contact Jobloom for a free demo!‍

The KPIs to follow to assess the effectiveness of your recruitment

Discover the 5 essential KPIs to optimize your recruitment in 2025: conversion rate, recruitment time, quality of applications, cost per hire and candidate satisfaction. Improve your HR process and attract top talent with accurate and actionable data. Download our free guide!Introduction: Why measuring the effectiveness of your recruitment is essential in 2025“If you don't measure, you can't improve.” This saying has never been more pertinent in the field of recruitment. In 2025, confronted with an intensified war for talent and changing expectations from candidates, companies must track key performance indicators (KPIs) to optimize their recruitment process.Far from being mere numbers, these KPIs enable us to answer essential questions:Is my hiring process too long?Am I attracting the right profiles or too many unsuitable candidates?Is my recruitment budget well spent?Is the candidate experience optimized?A study of LinkedIn Talent Solutions shows that 77% of recruiters believe that optimizing HR KPIs has become a strategic priority to enhance their efficiency.In this article, we detail The 5 essential KPIs to be followed in 2025 to improve your performance and guarantee an optimized candidate experience.1. The candidate to hiring conversion rateOne of the first indicators to watch out for is the conversion rate between the various stages of recruitment. It allows you to identify when candidates leave the process and to adjust your strategy.How do you calculate it?Number of candidates hired/Number of applications received x 100💡 Real-life example:If you receive 500 applications for a position and hire 5 people, your conversion rate is 1%. If this rate is too low, it may indicate a misalignment between your job ad and the profiles it attracts.‍According to Glassdoor, companies with an optimized recruitment process see a 30% increase in the conversion rate of qualified applications.2. Recruiting time (Time to Hire vs Time to Fill)The Time to Hire (time between the first interaction with a candidate and their hiring) and the Time to Fill (total time to fill a position) are crucial for measuring the effectiveness of recruitment.Why is it important?‍✔ Taking too long to hire results in losing top talent to more responsive companies. ✔ It causes an increased workload for teams while waiting for the new hire. ✔ It directly affects productivity and operational costs.📌 2025 Benchmark:A study by SHRM (Society for Human Resource Management) shows that the average Time to Hire is 24 days, while top-performing companies hire in under 15 days.‍3. The quality of applicationsAttracting a lot of candidates is good. Attract The good ones, it's better. This KPI makes it possible to know if the candidates who apply really match the needs of the position.How to assess it?‍✔% of candidates who pass the first stage of recruitment. ✔ Matching score (offered by some ATS like Jobloom). ✔ Retention rate at 6 months: if a new employee leaves their position in less than 6 months, this may reveal a problem of alignment between the mission and the expectations of the candidate.4. Cost per HireEffective recruitment should be profitable. The Cost per Hire measures the investment required for each hire.Calculation:‍Total cost of recruitment/Number of hiresInclude in your calculation: ✔ Advertising costs. ✔ Costs of HR tools (ATS, job boards). ✔ Time spent by recruiters. ✔ Training and onboarding costs.📌 2025 Benchmark:The average cost per hire in Europe is estimated at €4,425, ranging from €1,500 for SMEs to €8,000 for large enterprises (source: Glassdoor Economic Research).‍👉 Also to read: How Huggys increased its candidate conversion rate in hospitality by 12 times, a tangible example of recruitment transformation through KPIs, digitalization, and improved application management.5. Taux de satisfaction des candidats et des employeursRecruiting does not end with hiring. A good performance indicator is the satisfaction of candidates and managers.How do you measure it?‍✔ Satisfaction questionnaires after recruitment. ✔ Feedback after 3 months regarding the integration of the new employee. ✔ NPS (Net Promoter Score) to measure overall satisfaction.ConclusionFollowing these 5 strategic KPIs will enable you to enhance your recruitment efficiency, attract the right talent, and optimize your costs.📘 FREE guide: Optimize your career site and attract top talent !🚀 Download our comprehensive guide and discover how to structure your KPIs, improve the candidate experience and boost the efficiency of your recruitments.

SEO Optimization for Job Vacancies: The Complete Guide 

Optimize the visibility of your job offers thanks to SEO! Discover how Google for Jobs, strategic keywords, and an optimized career site can boost your recruitments. Case study, best practices and concrete advice. Book a discovery call with Jobloom!Introduction: Why your job offers remain invisible on GoogleDid you know that 70% of candidates will never see your job offer if it is not optimized for SEO? Today, the majority of candidates search for a job directly on Google before even consulting a specialized site. To capture their attention, it is essential to optimize the visibility of job offers. Google for Jobs, search algorithms and recruitment platforms favor well-structured and relevant content.A study conducted by Talent Board reveals that 60% of candidates start their job search on Google before even going to a specialized site. However, too few businesses optimize their offerings for SEO, leaving opportunities untapped.In this article, we will see how to make your job offers visible and attractive, by combining SEO optimization and engaging writing.1. The basics of SEO applied to job offersGoogle for Jobs: Why it's crucialSince its launch, Google for Jobs has changed the situation. This dedicated search engine emphasizes well-structured job listings. To benefit from it:Use a structured markup in accordance with Google's recommendations (Schema.org).Add accurate meta tags containing relevant keywords.Write clear and descriptive titles by avoiding vague formulations.👉 Read also: “The KPIs to monitor to evaluate the effectiveness of your hiring“, which will help you measure your SEO performance.Keywords: Finding the right balanceL'optimisation implique l'utilisation de mots-clés pertinents, mais faites attention à ne pas surcharger votre annonce.Primary keywords : Use the position, the sector and generic terms (e.g.: “Web developer in Brussels”).Secondary keywords : Synonyms and variants for a more diverse vocabulary.Natural use : Insert them into the title, introduction, and subtitles, without excesses.‍📌 SEO Best Practices:✔ Include long-tail keywords such as "web developer job Brussels attractive salary".✔ Maintain a reasonable keyword density (between 1.5% and 2% of the text).✔ Optimize URLs and job descriptions for better visibility.‍2. Technical optimization: Make your offer SEO-friendly contentStructure and readabilityGoogle and candidates appreciate well-structured content. Consider: ✔ Hierarchical titles (H1, H2, H2, H3, H4)‍✔ Short and airy paragraphs‍✔ Bulleted lists to improve readability💡 Example of an optimized offer :H1 : “Web Developer (M/F) — Permanent Contract — Brussels — Attractive Salary”H2 : “Your missions”H2: “Your Profile”H2: “The advantages of joining our company”Charging time and mobile-friendlyGoogle favors pages that are fast and readable on mobile. Make sure that:Your career site is responsive.The images are optimized (descriptive ALT tags and reduced weight).The loading speed is optimized using tools like Google PageSpeed Insights.📌 Key Stat:According to Google, 53% of users leave a page if it takes more than 3 seconds to load.‍👉 To go further: Top 7 essential features for a career site in 2025“.3. Writing: How to combine SEO and attractiveness?An impacting hookAvoid generic titles like “Job Offer — Commercial.” Instead, opt for:✅ “[Company name] is seeking an enthusiastic B2B Sales Representative (Permanent Contract)” ✅ “Advance your career: become a Marketing Manager at [Company name]”Engaging and structured contentIntroduction: A compelling sentence that makes you want to apply.Missions: Clear and precise, without jargon.Profile wanted : Highlight what makes a difference.Benefits : The benefits for the candidate.📌 Copywriting Tip:Use the AIDA method (Attention, Interest, Desire, Action) to write more engaging job ads.‍👉 Also read:”Why your employer brand is your number one asset for recruiting in 2025“.4. Distribution and visibility: Multiply your chancesShare on the right channelsDon't limit yourself to your career site: ✔ Google for Jobs (while respecting the optimization criteria) ✔ LinkedIn & Social Media‍✔ Specialized sites (Indeed, Forem, VDAB, Training Centers...) ✔ Emailing (HR newsletter or personalized mailing to passive candidates)Backlinks and organic SEOBacklinks (external links pointing to your offer) boost your SEO.Publish articles on your blog with links to your promotions.Ask HR partners to relay your ads.💡 Statistic: Pages with more than 3 external backlinks get 40% more visibility on Google (source: Backlinko).5. Practical cases and mistakes to avoidCase study: Leonidas — Strengthening the employer brand and recruiting internationally with JobloomThe company Leonidas, an emblematic Belgian confectionery brand, needed to structure its recruitment to meet specific challenges related to its international development. Thanks to Jobloom, it was able to promote its employer brand and attract qualified talent across Europe.Les défis auxquels Léonidas a été confronté:International recruitment requiring the attraction of diverse profiles across multiple European countries.Lack of visibility, making it difficult to effectively promote job opportunities.Management of applications unstructured, complicating the monitoring and engagement of talent.The solutions provided by Jobloom:‍✔ A personalized career site highlighting Leonidas' employer brand. ✔ An application management tool (ATS) to centralize and optimize recruitment. ✔ SEO optimization of job offers, increasing their visibility on Google for Jobs and recruitment platforms.📌 Results Achieved:4,500 unique visitors per month: A significant increase in career site traffic.500 resumes received monthly: A steady and relevant stream of applications.Increased visibility and stronger employer brand appeal.‍Erreurs courantes❌ Copy and paste the same ad on multiple sites without variation ❌ Too vague title ❌ Lack of candidate details and benefits ❌ Forgetting keywords and markup‍📌 Tip: Always check if your job listings appear on Google for Jobs by running a test search.‍Conclusion & Next StepsThe SEO optimization of job offers is a powerful tool for attracting more candidates. By combining good writing, technical structuring and strategic distribution, you maximize your visibility and the quality of the applications received.🚀 Do you want to optimize your job offers and boost their visibility? Book a discovery call with our team to find out how Jobloom can transform your recruitment!

Top 5 of the best ATS software in 2025 to optimize your recruitments 

Discover the 5 best ATS software in 2025 to simplify your recruitment process, attract top talent, and effectively manage your applications. Full comparisonWhy did an ATS become essential in 2025?Recruiting has always been a challenge, but in 2025 it is becoming a genuine strategic challenge. The war for talent is intensifying, candidate expectations are changing, and businesses must juggle speed, efficiency, and candidate experience. In this context, an ATS (Applicant Tracking System) is no longer just for managing applications : it must automate, analyze and enhance each stage of the recruitment process.HR no longer has the luxury of spending hours sorting through resumes or sending follow-up emails manually. A good ATS makes it possible to speed up the whole process, source smarter and offer an optimal candidate experience. But you still have to choose the right one.What are the criteria for selecting an ATS in 2025?Not all ATS are created equal. Some are high-performance but complex to handle, others are affordable but lack advanced features. To make the right choice, here is what should definitely be taken into account:Candidate experience : A smooth interface, quick responses, and a frictionless journey.Automation : The more repetitive tasks it handles, the more your team can focus on what matters most.Integration with your tools : An effective ATS must communicate with your HRIS, job boards and assessment tools.Artificial intelligence : Intelligent resume sorting, automatic matching, suggestions of qualified candidates.Cost and flexibility : Some software requires rigid subscriptions, others offer more flexibility.With these criteria in mind, here are The 5 ATS that will make a difference in 2025.1. Greenhouse: the reference for large companiesGreenhouse has established itself as one of the most comprehensive ATS on the market, especially in the tech sector and for international companies. Its strong point? One advanced automation, which makes it possible to structure and optimize each stage of recruitment.The tool offers an ultra-customizable pipeline, integrations with the largest job boards and a smart scoring algorithm that makes it easy to select the best profiles. A must-have for companies that are recruiting on a large scale.✅ Highlights:Hyper-customizable workflowIdéal pour les entreprises en rapide expansionAdvanced AI for talent matching⚠️ Namely:Rich interface but requires time to adaptHigh rates, especially for SMEs2. Lever: the ATS for scale-ups and ambitious startupsIf your business is growing and you need to hire quickly, Lever is one of the most effective tools. It combines ATS and recruitment CRM, allowing HR teams to keep in touch with talent even before they become candidates.Its asset? An intuitive interface and great flexibility to adapt to the needs of scale-ups. With Lever, recruiters nurture their talent pool over the long term instead of just managing applications.3. Jobloom: the ATS designed for SMEs and ETIsFormerly known as Betuned, Jobloom positions itself as the perfect choice for businesses in need of a powerful yet user-friendly ATS. Unlike solutions tailored for large corporations, Jobloom provides a simple, quick, and efficient interface, without compromising on key features.Why is it in the top 5? Because it offers an optimized career site, advanced tools to capture talent and smooth automation of the recruitment process. An ATS designed for HR teams that want to go fast without unnecessary complexity.✅ What you need to remember:An excellent balance between simplicity and performanceSeamless integration with existing HR toolsA controlled cost, ideal for SMEs and mid-sized companies4. Workable: the plug & play solutionWorkable is often cited as one of the most intuitive ATS out there. Its main asset ? It is ready to use upon installation, without requiring complex settings. It is the perfect tool for companies that do not yet have a dedicated HR team but want to professionalize their recruitment.Its automatic sourcing engine helps to quickly identify the best profiles on LinkedIn and other databases.💡 Preferred if you need a solution that is quick to set up.5. Recruitee: the agile and collaborative ATSRecruitee relies on collaboration to streamline recruitment. The tool allows various stakeholders (HR, managers, CEOs) to track candidates in real time and provide their feedback directly on the platform.It's also one of the fastest-evolving ATS, with frequent updates and AI-based features.💡 Ideal for businesses looking for a modern and participatory platform.Comparison of the best ATS in 2025To help you see more clearly, here is a comparison of 5 best ATS of 2025, scored according to the essential criteria: automation, candidate experience, personalization and cost.‍Greenhouse⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐💰💰💰💰Lever⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐💰💰💰Jobloom⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐💰💰Workable⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐💰💰💰Recruitee⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐💰💰‍Conclusion: Opt for an ATS that supports your growthATS have changed the recruitment game. In 2025, they are no longer simple application management tools but growth accelerators for companies that want to structure and improve their recruitment.👉 Are you looking for a simple, efficient and tailored ATS for SMEs and ETIs? Discover Jobloom and take it to the next level.Schedule a discovery call

Look for candidates where they are

Discover the article by Amélie Alleman, founder of Betuned, in La Libre Belgique.Betuned offers a comprehensive solution to make recruitment more efficient.How can an organization that is hiring effectively reach out to the profiles it is searching for? Where can a candidate find job postings that truly interest them? “It often takes between three and ten clicks to find a job offer on the internet, and generally, the experience is not very appealing. Candidates no longer really know where to look. And those who are 30-35 years old don’t even know the recruitment sites anymore,” observes Amélie Alleman, founder of Betuned, whose goal is to “authentically and innovatively connect candidates and employers.” “We aim to position ourselves differently in a recruitment market that remains quite traditional,” assures this entrepreneur from Sambreville.Graduated in communication, Amélie Alleman first worked as an assistant manager in a fast food restaurant, before completely changing her career path and joining a recruitment company specialized in IT. In 2009, she founded her own consultancy and IT recruitment company (which has since been sold) and then a second one in the same field. Keen to reinvent the recruitment offering, she launched Betuned at the end of 2019.Behind the scenesInitially, she offers videos of companies that are hiring to show candidates the DNA of the company and what goes on behind the scenes. "We go into the company and interview the manager and colleagues with whom the future candidate will work. It's interesting for them because they speak the same language. It also allows them to directly see their future colleagues. There's a very psychological aspect: 'Do I want to work with these people or not?'" explains Amelie Alleman. The video also allows the company to stand out. "To be able to recruit, you have to differentiate yourself. It's important to create an employer brand." Betuned also provides consultancy in this area.The formula quickly became popular. Six months later, the startup already employed six people and had about twenty clients. As it expanded, Betuned added a second service to its offering: the creation of digital marketing campaigns to find the best profiles on social networks. The idea is to reach out to candidates where they are with the right media (video, in this case) and on the right channel. “For example, if we're looking for an electrician, a welder, or a junior sales profile, we'll favor TikTok, Facebook, or Instagram. If we're recruiting a senior profile in finance, we'll go on LinkedIn. We pay the media so that the right people see the video that's intended for them.Digital marketing allows targeting talents,” explains Amélie Alleman, who can search for all types of profiles “because we go looking for candidates where they are.”Recruitment website creationThe next step is to convert these profiles into potential candidates for the company. To do this, Betuned launched a new service just a month ago: the creation of career sites for companies. “We discussed it with ten clients, out of the seventy we have, and six have already signed up,” explains Amélie Alleman. “We make the recruiters' job easier by scanning CVs with artificial intelligence. Among the applications received, the list of the best profiles is directly available.”Betuned now offers a comprehensive solution for recruitment. Clients can choose these three services together or select each one separately.The startup currently employs fifteen people and is still hiring. “We have already doubled this year's total revenue compared to last year, with 1.4 million euros,” shares Amélie Alleman, who has also joined the Boost program of the Réseau Entreprendre Bruxelles. She has just returned from a three-day workshop where she prepared the company's three-year growth plan. In terms of financing, Betuned has received a 250,000 euro loan from finance.brussels and at the end of December, received support from two private investors who invested a total of 250,000 euros. “We are considering a larger fundraising round in about a year or a year and a half. To be confirmed.”Would you like to learn more about Betuned or a demo of our services? Do not hesitate to contact us to discuss it! [email protected] or +32474548989!

Mastering Boolean Search: Your Lever to Find the Best Candidates 

Switch to proactive sourcing. Our practical guide teaches you how to master Boolean search (AND, OR, "") to uncover hidden talents before your competitors do.Boolean search. This technical term may seem complex or even intimidating at first glance. Many HR professionals hesitate to delve into it.Yet, behind this name lies a candidate sourcing method of formidable efficiency, and much more accessible than it seems. A few minutes of reading will suffice to reveal its fundamental principles and to transform your approach to recruitment.This advanced search technique may seem daunting, but it is an extremely effective solution for identifying qualified profiles on essential platforms like Google or LinkedIn. In a job market where talent is scarce, Boolean search is an often underutilized strategic asset that can give you a head start.Boolean Search: Definition and Fundamental PrincipleBoolean search is a precise search methodology that relies on logical operators (such as AND, OR, NOT) to refine and target the results of a query.→ Its scope is broad: it is just as relevant for finding profiles on Google as it is on professional networks (with LinkedIn being the foremost) or job boards. In summary, whenever there is a search bar, there is a strong likelihood that you can use it to optimize your searches.For instance, to find an experienced front-end developer in Lyon, your Boolean search could be phrased as follows: (front-end developer OR front-end engineer) AND Lyon AND (React OR Angular) AND experience > 5 yearsEssentially, Boolean search gives you the power to construct a structured query to filter out the noise and only surface profiles that very precisely match your criteria.Why Boolean Search is a Strategic Asset in Recruitment?The main advantage of Boolean search in recruitment lies in its ability to streamline and speed up the sourcing process. By using logical operators, recruiters can refine their searches to target only candidates who perfectly match their requirements.👍 Considered an insider's sourcing technique, Boolean search allows for a dramatic time-saving. It automatically filters out irrelevant results, enabling you to focus exclusively on the most promising profiles.Moreover, this method provides unmatched agility and adaptability. Recruiters can adjust and modulate their queries in real time to meet the changing needs of the business or market fluctuations. It is an essential tool for identifying top talent quickly and efficiently.🦾 It is also a skill that few recruiters master perfectly, which gives an undeniable competitive advantage to those who use it.The Essential Boolean Operators to MasterBefore you start hunting for talent on the web, mastering key operators is essential. Here are the most important ones and their practical application:Operator "AND": This operator is used to narrow down a search by requiring the presence of all the specified terms. It is ideal for combining mandatory criteria.Example: For a Digital Project Manager proficient in English and agile tools in Paris: "Digital Project Manager" AND English AND Agile AND Paris.Operator "OR": The "OR" operator is used to broaden a search by including alternatives. The result will display profiles containing either of the terms.Example: For a Data Analyst or a Data Scientist in Lille: ("Data Analyst" OR "Data Scientist") AND Lille.Operator "NOT" (or the "-") sign: This operator is used to exclude specific terms from your results.Example: To find profiles of experienced salespeople, but without juniors or apprentices: B2B Sales AND experienced NOT junior NOT apprentice.Operator "SITE:": Useful for focusing your search on a single website. It must be in lowercase, followed by a colon and the site's URL, without any spaces.Example: To search for "Marketing Directors" exclusively on LinkedIn: site:linkedin.com/in "Marketing Director".Operator "EXT:": This operator allows you to search for specific file types (PDF, DOCX, etc.), very useful for finding resumes online.Example: To find resumes for "Management Controller" in PDF format: CV "Management Controller" ext:pdf.Refine your searches using punctuationBeyond operators, punctuation is your ally for even more surgical queries.Guillemets (" ") : Utilisez-les pour rechercher une expression exacte. La recherche ne remontera que les résultats où les mots apparaissent dans cet ordre précis.Example: "Human Resources Manager" will target this exact position, and not profiles containing "manager" and "human" separately.Parentheses ( ) : They are crucial for grouping terms and controlling the order in which operators are applied, especially when combining AND and OR.Example: For an experienced salesperson in Bordeaux or Toulouse: Sales AND (Bordeaux OR Toulouse) AND experience > 3 years.Asterisk (*) : The asterisk acts as a wildcard that replaces the end of a word. It allows finding all variations from the same root.Example: searching for recrut* may yield results for "recruiter", "recruitment", "recruiter", etc.Putting into Practice: Concrete Example of a Boolean SearchLet's imagine we are looking for a Customer Service Manager for the e-commerce sector in Brussels, who is bilingual.An initial search on Google could be: site:linkedin.com/in ("Customer Service Manager" OR "Head of Customer Service") AND Brussels AND "e-commerce"To further refine and exclude profiles that are too junior or internships, while including Dutch as an alternative to bilingualism, the query becomes: site:linkedin.com/in ("Customer Service Manager" OR "Head of Customer Service") AND Brussels AND ("e-commerce" OR retail) AND (bilingual OR Dutch) -junior -internDo you see the power of the tool? It's the same principle that applies to your personal searches. Next time you're looking for a smartphone, try: smartphone AND "OLED screen" AND (battery life > 24h) -refurbished.5 Practical Tips to Optimize Your Boolean SearchesEliminate broadly: Use the NOT operator (-) from the start to exclude irrelevant profiles (experience levels, sectors, statuses...).Target with precision: Combine AND and OR to identify talents with niche skills or specific combinations of expertise.Combine smartly: Do not hesitate to create complex queries to discover unique profiles that simple searches never reveal.Iterate and refine: Your first query is never the last. Analyze the initial results and adjust your operators to improve relevance.Capitalize on your work: Save your most effective queries in a shared document (such as Excel or Notion). You will save precious time for your future recruitments.ConclusionMastering Boolean search is a fundamental first step in turning your sourcing into a true strategic advantage. It's the art of asking the right questions to search engines to get answers of unmatched relevance.However, finding the best talent does not stop there. To go further and optimize your entire process, from attracting candidates to their integration, it is essential to rely on expertise and appropriate tools.At Jobloom, we help businesses structure and professionalize their hiring processes to attract and retain the best candidates in the market. Ready to make every recruitment a success?Discover how Jobloom can enhance your recruitment strategy.‍

Presenting your company in an interview: 7 steps to convince a candidate 

In a competitive market, the candidate is also evaluating you. Turn your company presentation into a compelling pitch. Discover 7 steps to convince the best talents.The job interview represents a pivotal moment, a dual-stakes meeting where the candidate and the company mutually assess each other. Historically, the pressure was predominantly on the candidate, who was required to prove their worth and stand out.But the landscape of work has changed. In a market where talent is scarce, the power dynamics have rebalanced. In high-pressure sectors like tech or digital marketing, recruiters are well aware: it is now up to them to seduce, persuade, and present their organization in its most attractive light to attract the best profiles.Today, it is acknowledged that businesses must master the art of "selling" themselves.Your employer brand, your value proposition (EVP), and corporate videos on your career site lay a solid foundation. However, the interview remains the moment of truth. Once you are face to face with a promising candidate whom you wish to see continue the process, it becomes crucial to know how to articulate a presentation that truly makes them want to join you.1. Before speaking, listen: understand the candidate's motivationsThe secret to a powerful speech? It starts with active listening.Before you unfold your pitch, take a moment to probe the candidate's true aspirations. Ask them about their ambitions, what motivates them daily, their non-negotiable values, and their long-term career goals.This listening phase will provide you with valuable insights to tailor your presentation and highlight aspects of your business that will resonate with its specific expectations.2. Go beyond the job description: clarity above allIt is certain that your candidate has studied the job offer before coming. However, a job description, no matter how detailed, often leaves room for questions and areas of uncertainty. Your role is to anticipate these questions. Take the initiative to spend a few minutes on a clear and concrete presentation of the role to be filled.Articulate the responsibilities and expected tasks clearly. Use tangible examples so that the candidate can concretely envision their daily routine.Make sure to address the following points:The daily tasks and key responsibilities of the position.The structure of compensation (fixed salary, variable portion, bonus calculation methods).The entire range of social benefits and "perks" (health insurance, meal vouchers, remote work, etc.).The work environment: schedules, organization, position in the organizational chart, introduction to the future team.💡 Keep in mind that a candidate who leaves with doubts is one who will look for certainty elsewhere. A successful presentation involves putting yourself in their shoes and answering their questions before they even ask them.💡 Long perceived as a risk, transparency has become a cardinal quality. However, I prefer the term clarity. The challenge is not to say everything, but to say things simply, without jargon, and with sincerity. This approach demonstrates a culture of openness and trust that will reassure the candidate and strengthen their desire to join your team.3. Give meaning: share the company's vision and missionThere's no need to be a charismatic visionary to inspire a candidate. It's an essential step to add depth to your presentation.Prepare some impactful sentences that encapsulate the purpose of your company: what is its mission, what values motivate your employees every morning, and what are the major goals it strives for?Here again, brevity is key! 🦜🎯 Avoid generic speeches and be direct. Your values embody the ethical and cultural foundations of the company. By making them explicit, you give candidates a glimpse of what drives you and allow them to see if they identify with them.🎯 Continue by outlining the medium and long-term vision. Demonstrate that your company is ambitious and has a clear roadmap. The candidate will then feel like an integral part of a meaningful and forward-looking project.4. Embody your values through storytellingStorytelling is an extremely effective communication tool. Its power lies in a simple principle: the human brain remembers information much more easily when it is integrated into a narrative.👍 For instance, instead of just stating that "internal evolution is a priority", tell the specific story of Marc, "who joined the company three years ago as a technical support apprentice and who, thanks to his proactivity and internal training, is now leading a major strategic project."🎯 By incorporating real-life stories into your speech, you bring your company culture to life. You make it tangible, authentic, and memorable.📣 By sharing selected anecdotes and concrete examples, you vividly illustrate your values, successes, and work environment.❤️‍🔥 Storytelling creates a strong emotional connection with the candidate, a factor that can weigh heavily in their final decision. By projecting themselves more easily, they intuitively understand how your company works and already feel more committed.5. Project the candidate into the future: the prospects for evolutionTo convince today's talents, it is essential to talk to them about tomorrow.👍 Highlight the professional development opportunities within your organization. What will your company look like in 3 or 5 years? What kinds of skills will you need? What concrete measures are you implementing to help your employees grow?-> Detail the possible career paths, illustrating with actual trajectories within the company. -> Mention the training programs (internal or external) that allow for skill development and staying at the forefront of one's expertise.💡 If you offer mentoring programs or individual coaching, it's a major asset to highlight. It demonstrates a strong commitment to the professional and personal development of your employees.6. Proof by example: illustrate your concrete successes🏆 A company is also defined by its achievements. To persuade a candidate to join your ranks, it is essential to provide them with tangible evidence of your successes.→ Highlight flagship projects that you have successfully completed, explaining their impact and the quantified results achieved. → Share testimonials or case studies that illustrate the quality of your services or the innovative nature of your solutions. → Provide some easy-to-remember figures or performance indicators (KPIs): your market position, number of clients, growth rate, etc.💼 These factual elements establish your credibility and prove your ability to achieve your goals. It's a strong rational argument that can tip a candidate's decision.7 BONUS: The transparency of the recruitment process, a sign of trust"The way you recruit reveals who you are."Your recruitment process is much more than a series of administrative steps. It's the very first showcase of your organization and the consideration you have for your future employees.Clearly explain the process of operations: the different stages, the points of contact, the evaluation criteria, and the estimated response times between each phase.👍 Highlight what makes your process unique: do you conduct case studies? Informal meetings with the team? Do you offer constructive feedback to all candidates?→ By being transparent and detailed about your process, you send a strong signal of professionalism and respect. You show the candidate that you value the time and energy they dedicate to you.ConclusionMastering your company's presentation during an interview is an essential first step. But to attract and sustainably convert the best profiles, it is necessary to optimize your entire candidate experience, well before the interview.This is precisely where Jobloom assists you in getting ahead.We help you build an efficient recruitment ecosystem with:👍 A tailor-made career site: We create a personalized career site for you, with content specifically designed to attract the profiles you are looking for.👍 A smart ATS : Simplify and manage all your recruitment processes from an intuitive and powerful platform.👍 Video job offers: Transform your listings into engaging video snippets, broadcast through highly targeted digital campaigns to reach talent where they are.👍 Employer Branding Consulting: Our experts assist you in defining and implementing your employer DNA to stand out as a top choice company in the long term. 🚀 🌟‍

The Recruitment Scorecard: Your Tool for Fair and Effective Hiring 

Eliminate biases from your interviews. Discover the Recruitment Scorecard, a tool for assessing candidates on objective criteria: mission, skills, and values.In this article, we will explore how scorecards can transform your recruitment process into a model of objectivity and efficiency, while reinforcing your commitment to diversity and inclusion.The scorecard, or evaluation grid, is a recruitment tool designed to ensure a standardized and therefore fairer analysis of applications. Specifically, it is a structured chart that allows for the scoring and comparison of profiles in a consistent manner throughout the process, from the interview to the final decision.This practical guide will explain to you:The definition and composition of an effective scorecard.The reasons why she has become a major asset to objectify and accelerate recruitments.The key steps to creating your own scorecard and sustainably optimizing your hiring processes.Did you know? According to a study by the SHRM (2022), 34% of companies have already adopted scorecards. This figure rises to 56% in the tech sector, demonstrating its effectiveness in the most competitive environments.The recruitment scorecard: definition and principleMuch more than just a tracking board, the scorecard is a true structured assessment framework. Often presented in the form of a spreadsheet, it formalizes the skills, qualities, and experiences essential for excelling in a given position. It also translates performance expectations into clear and measurable objectives. For each defined criterion, a score is assigned according to a predetermined scale.Its usefulness spans several levels:During recruitment, it serves to assess each candidate on an objective basis, facilitating a factual comparison of their skills and backgrounds.After hiring, it becomes a management tool to track the skill development of the new recruit by providing clear benchmarks and measuring their progress towards the set goals.In the long term, it helps to identify training needs and ensure that individual goals are perfectly aligned with the company's overall strategy.💡 The scorecard is the reference document that formalizes your expectations in terms of recruitment. It structures the definition of the need, guides the search for profiles, and directs the course of interviews. It's a real GPS for the recruiter, ensuring that they stay on the right track at each stage.The immediate benefits of a scorecard for your recruitmentAdopting a scorecard introduces a culture of rigor and impartiality at the heart of your hiring processes, generating significant benefits.Enhanced objectivity: By relying on explicit and factual evaluation criteria, the scorecard minimizes the impact of cognitive biases and unconscious prejudices.Increased efficiency: By clarifying expectations from the beginning, this tool saves a significant amount of time and energy for everyone involved.Stakeholder alignment: The scorecard ensures that recruiters, managers, and hiring teams share a common and clear vision of the job requirements.Culture of continuous improvement: By analyzing the performance of the evaluated candidates, you can identify the strengths and weaknesses of your process to continuously refine it.Key figure: 75% of candidates have a better image of companies that implement a transparent and objective recruitment process (Source: Glassdoor).How to build your first scorecard in 5 stepsIf you are new to this tool, it is recommended to start with a position for which you recruit frequently. This will allow you to familiarize yourself with the method before applying it to more strategic or complex recruitments.To build an effective scorecard, follow this roadmap:Clarify the job's mission: Write in a few sentences the purpose of the role, its short and long term goals, as well as its key responsibilities.Identify the required skills and expected outcomes: List the essential technical (hard skills) and interpersonal (soft skills). Also define 5 to 10 quantifiable and measurable objectives that the individual should achieve.Establish a clear grading system: For each skill, create a simple rating scale (for example, from 1 to 5, or "Insufficient" to "Expert") to allow for objective comparison.Weigh the criteria according to their importance: Not all criteria carry the same weight. Assign a weighting to each skill to reflect its strategic importance for the position.Test and iterate: Deploy your scorecard for your next recruitment. Gather feedback from evaluators and analyze its relevance to adjust and improve it.👍 The key takeaway: The scorecard disciplines the recruiter by forcing them to focus on predefined objective criteria. It sets aside intuition or the 'gut feeling' during the initial stages, ensuring an impartial evaluation. The more subjective analysis of 'culture fit' or 'team fit' can then occur later, on a foundation of candidates already objectively qualified.👍 Over time, you will develop a library of customized scorecards, typically one for each type of position, to increase accuracy and efficiency.The strategic advantages of the scorecard for your HR process🎯 Define the actual requirements for each positionWhether one is a recruiter or a manager, the temptation to embark on recruitment without thorough consideration of the need is great. The scorecard acts as a strategic safeguard: it imposes an essential step of clarification.Your job is to analyze the position from all angles: skills, qualifications, soft-skills, as well as the dynamics with future teams and stakeholders. To do this, question the managers and employees involved to gather as much detail as possible. Then, challenge yourself:Can you describe the mission of this future employee in two impactful sentences?Can you list five specific goals that he or she will need to achieve in the first year?What are the five key performance indicators (KPIs) that will be used to assess its success after 6 months, 1 year, and 2 years?This exercise structures your thinking and ensures that you are looking for the right person for the right role.🙈 Ensure impartial and inclusive recruitmentThe primary goal of the scorecard is to establish a fair and standardized assessment for all candidates. Each profile is evaluated based on the same criteria, using pre-prepared questions for each skill. This method allows for a systematic and factual comparison of the responses.🔥 The scorecard has become a cornerstone of Diversity, Equity, and Inclusion (DE&I) strategies. In the United States, its use is widespread, particularly to protect companies against potential accusations of discrimination and to actively promote a fair corporate culture.For instance, to assess a future department head, you could structure your evaluation like this:Skill: Team performance management.Question: "Describe a situation where you had to manage an underperforming employee. What actions did you take and what were the results?"Rating: 1 (no relevant experience) to 5 (proven experience with quantifiable results).These notes, combined with those from technical interviews and other evaluators, form a solid and defensible decision-making foundation.💪 Strengthen your employer brandA structured, transparent, and fair recruitment process is a powerful driver of your employer brand. By using a scorecard, you send a strong message: your company is committed to equity and offers an equal opportunity to all talents.This approach significantly improves the candidate experience. The scorecard also becomes a valuable tool for providing constructive and detailed feedback, even to unsuccessful candidates, which demonstrates your respect and professionalism.💹 Ensure the monitoring and development of employeesThe usefulness of the scorecard does not stop at the signing of the contract. Once the employee is integrated, it becomes a reference document for their long-term monitoring.It is particularly relevant during annual appraisal interviews to measure the achievement of set goals and ongoing alignment with the mission. It provides a clear view of the employee's trajectory and can serve as a basis for discussing a promotion, identifying training needs, or analyzing the reasons for a premature departure.💾 Leveraging data for continuous improvementFinally, the scorecard is an excellent way to collect and organize data (anonymized) on candidates and processes. By digitizing this information, companies can generate long-term statistics to refine their recruitment strategies.This analysis helps to better anticipate future needs, identify the skills that are hardest to attract in the market, and detect recurring patterns that may indicate past evaluation errors.ConclusionIn summary, the scorecard is much more than just an evaluation grid; it's a strategic tool that brings rigor, fairness, and performance to your entire recruitment cycle and talent management process.Implementing such structured processes may seem complex, but it's a crucial investment for the sustainable performance of your teams.At Jobloom, we are convinced that the combination of human expertise and rigorous methodologies transforms recruitment. We integrate the scorecard approach to help you make smarter hiring decisions, build diverse teams, and secure your growth with the right talent.Ready to structure your recruitment to attract and retain the best? Contact Jobloom experts for a personalized consultation.