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The (forgotten) art of celebrating small big victories!

This afternoon, we took a break. Not to discuss a product update. Not to think about our roadmap or our future clients. But to celebrate.

Around the plate, almost the entire team. Louise, Phil, and Stéphanie were missing.

In the spotlight: the official birth of Jobloom and our fundraising, synonymous with trust and growth.

It was just a lunch.

But in reality, it was much more. A moment to breathe. To look back at the journey we've made. To say to ourselves, "we did it." Together.

In the startup world, we celebrate too little. We rush, we chain, we plan. And yet… These moments are essential. They foster cohesion, strengthen the vision, and remind us why we get up every morning.

Jobloom is a new step. A project born from the experience of Betuned, our learnings, and our passion for transforming recruitment into an innovative and effective solution.

We will tell you all about it very soon.

But today, we just wanted to share one thing: let's not forget to celebrate. These “small big victories” are the cement of the adventure! Let's Bloom!

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Recruter sans outils digitaux, c’est un peu comme pêcher sans filet : on finit par passer à côté des meilleurs profils. 

Aujourd’hui, les candidats veulent postuler aussi facilement qu’ils commandent sur Amazon — et si ce n’est pas le cas, ils passent à l’offre suivante.Voici les 10 erreurs les plus fréquentes que font encore (trop) de PME… et comment les éviter.1. Un site carrière figéUne simple liste d’offres ou des PDF à télécharger → taux de conversion quasi nul (0 à 2 %).2. Pas de mobile firstAlors que plus de 90 % des candidatures se font sur smartphone.3. Des formulaires à rallongeLettres de motivation obligatoires, 20 champs à remplir, étapes multiples… les candidats fuient.4. Aucune marque employeurPas de contenu qui donne envie de rejoindre votre boîte plutôt qu’une autre.5. Des process éclatésCandidatures par mail, suivi dans Excel, CV dans Dropbox → perte de temps et d’efficacité.6. Pas de base de données centraliséeOn oublie les bons candidats, on recontacte les mêmes profils, on perd la mémoire collective.7. Pas de visibilité multicanalLes offres ne sont publiées que sur LinkedIn ou Indeed → portée limitée.8. Zéro automatisationLes recruteurs passent des heures à trier ou envoyer des refus manuellement.9. Manque de feedback candidatAucune réponse claire ou rapide → image employeur abîmée.10. Recrutement perçu comme administratifAlors qu’avec les bons outils, on peut redonner du temps à l’humain, à l’échange, à la rencontre.La bonne nouvelle ? Tout ça se corrige facilement.Avec Jobloom, les PME peuvent digitaliser leur recrutement sans perdre leur authenticité — et sans se ruiner.Vous avez envie de voir comment ça marche ?

Christelle Lempereur, DRH de Léonidas. 

" Nous avons reçu 55 candidatures sur un profil atypique et ça, c’est parce que cette offre publiée par ce site (jobloom) génère beaucoup d’attractivité et beaucoup de visibilité. "

Christophe Degauquier, Managing director DAP 

" En termes d’efficacité et d’outils digitaux, nous avons été très positivement surpris, et pour un prix tout à fait raisonnable. Cela a créé une petite révolution chez nous en matière de recrutement."

Kévin Coppens, Co-fondateur de Semactic. 

"Jobloom nous a permis de nous structurer et d’adopter une approche RH cohérente, pertinente et bien définie, autant pour nous que pour les candidats."

Amélie Alleman

Founder of Jobloom and Betuned, Amélie Alleman is a passionate entrepreneur who has been shaking up the recruitment industry for over 15 years. She innovates at the crossroads of communication, digital marketing and technology to make recruitment more human and tailored to the expectations of today's talent. Her solutions now support both start-ups and large groups in their HR transformation.

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When I gave birth, I was told: "It takes a village to raise a child." Today, I can tell you that it takes two to grow a start-up. 

Because starting a business isn't just about "loving your freedom" and "disrupting markets". It's about waking up with 1000 ideas and going to bed with 1000 doubts. (When you have the luxury of sleep, obviously). 🙃 And in all this chaos, we need allies. Real ones. Our investors are among them. But I'm not talking about just a check and a thumbs up on a video call every quarter. I'm talking about people who get involved, who put themselves out there, who take risks with you. I'm talking about people who: 👉 decipher your silences. 👉 tell you what you don't want to hear. 👉 help you turn a vague hunch into a clear action plan. Because yes, boards are good. But they're often too spaced out, too superficial, too polite, too glossy. Too far from reality. So at Jobloom, I wanted to do things differently. We organized our very first Investor Day with brainstorming workshops. And we worked, together. And honestly? It felt great to feel supported and surrounded. That's what smart money means to me. 😊 Not just cash but listening, brainpower, time given. The hardest part now? Making it last. Turning it into a habit. A collective reflex. And further amplifying the dynamic. To all those who invest with heart, mind, and time: thank you. 🙏 You're not just financing companies. You're helping to make the impossible... a little more possible. And for us, founders... it changes everything. Really.