Amélie Alleman, founder of Jobloom and Betuned, was recently a guest on the news channel LN24 to discuss the challenges of recruiting in SMEs and how technology can transform the candidate and recruiter experience.
During this interview, she reflects on her entrepreneurial journey, the origins of Jobloom, and the challenges that small and medium-sized enterprises face in attracting the right talent in a competitive market. She explains how Jobloom enables SMEs to create a dynamic career page, distribute their job offers with a single click, and manage applications easily thanks to artificial intelligence.
A clear, concrete, and inspiring exchange on the future of digitalized recruitment.
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Leonidas
: Strengthening the employer brand and recruiting internationallyLeonidas, an iconic Belgian confectionery brand, needed to structure its recruitment in order to meet specific challenges related to its international expansion. By working with Jobloom, the company successfully strengthened its employer brand and attracted qualified talent from across Europe. Discover how we contributed to their success.The challengeInternational recruitmentAttract diverse profiles in different European countries.Lack of visibilityDifficulty effectively promoting job opportunities.Application managementComplex and poorly structured follow-up.The objectivesCreate a careers site to showcase your employer brand and centralize job openings.Implement an efficient ATS to streamline application management.Develop an international recruitment strategytailored to their specific needs.The solution provided by JobloomA tailor-made careers site: A dedicated space presenting Leonidas as an employer of choice, highlighting its values and opportunities.An applicant tracking system (ATS): Centralized and simplified tracking for all job postings across Europe.Visibility optimization: Multi-posting of job ads to maximize their reach on European job boards and social networks.Request a free demo
How Huggys multiplied its candidate conversion rate by 12 in the hospitality sector
Discover how Huggys, a player in the hospitality sector, revolutionized its recruitment thanks to Jobloom. With a 24% conversion rate and 400 resumes received per month, our solution has transformed their HR strategy. -- With high turnover and a lack of digitalization, Huggys, a company specializing in the hospitality sector, was facing major recruitment challenges. By working with Jobloom, Huggys was able to structure and optimize its recruitment process while developing its employer brand. Find out how our solution transformed their HR strategy.The challengeHuggys was facing several obstacles:High turnover: A constant need to recruit new talent.Outdated processes: Lack of appropriate tools and digital solutions.Lack of visibility: An employer brand that is not sufficiently highlighted, making it difficult to attract talent.The objectivesStructure the recruitment processwith a dedicated tool.Create an attractive careers siteto strengthen your employer brand.Improve application managementthanks to an intuitive digital system.The solution provided by JobloomCreation of a customized careers site: Showcasing the Huggys brand to attract talent, with a clear presentation of the company’s values and opportunities.Applicant Tracking System (ATS): Centralized tracking of applications to streamline the selection and hiring of top candidates.Optimization of the recruitment process: Full digitalization for time savings and increased efficiency.The results📌 A conversion rate 12 times higher than average! The average conversion rate for career sites in the hospitality and restaurant industry is around 2% to 3% (source: LinkedIn & Glassdoor). With 24%, Huggys vastly outperforms the market thanks to optimizing its recruitment through Jobloom.Want to transform your recruitment like Huggys?Discover how Jobloom can help you tackle your HR challenges with a tailor-made solution.Request a free demo
Et si vos candidats étaient vos clients les plus précieux ?
#1 Talents = Clients 55 % refusent une offre à cause d’un mauvais processus. 50 % se disent déçus de leur expérience candidat. Pourtant, vous bichonnez vos clients. Pourquoi pas vos talents ?#2 RecruterRecruter, ce n’est plus filtrer. C’est séduire, comme une vraie marque. Les candidats veulent une expérience claire, fluide, engageante.#3 Site carrière personnaliséMobile, fluide, à votre image. Jusqu’à 24 % de conversion.#4 Diffusion sur 100+ plateformes Automatiquement. Google job, Indeed, LinkedIn Recruteur… en un clic.#5 Un ATS boosté à l’IACentralisez vos candidatures, automatisez, gagnez du temps.#6 Le recrutements devient simpleLes bons candidats viennent à vous. Et ils ont envie de rester.#7 Vos candidats ne sont pas des numérosCe sont vos futurs clients internes. Et avec Jobloom, vous les recrutez comme vous vendez.La bonne nouvelle ? Tout ça se corrige facilement.Avec Jobloom, les PME peuvent digitaliser leur recrutement sans perdre leur authenticité et sans se ruiner.Vous avez envie de voir comment ça marche ?
Why should you treat your candidates like your customers?
In a tight labor market, attracting and engaging top talent has become just as strategic as winning over your customers. Yet far too many companies still treat recruitment as an administrative, secondary function with little power to differentiate.What if we changed this perspective?What if your future candidates were actually your most valuable customers—the ones who shape your growth, your culture, and your ability to innovate?Recruitment is no longer just an HR process; it has now become a digital experience.55% of candidates turn down an offer because of a poor process. 50% say they are disappointed with their candidate experience.Most candidates expect a smooth, transparent, and engaging experience. They compare your hiring process to the experience they have with brands, whether they’re buying a product or subscribing to a service.To attract these profiles, it’s no longer enough to post a job ad and wait. You need to tell a story, create an experience, and turn interest into action—just like a successful marketing strategy does.Your candidates are customers, with specific expectations.Just like your external clients, your future collaborators:want to be won over from the very first interactionexpect clear and mobile-friendly navigationwant a seamless experience from start to finishwaiting for transparency about the processAnd above all, they’re ready to say yes—or no—with just a few clicks.Jobloom: recruitment designed as a customer experienceOur solution has been designed to make recruitment a qualitative, engaging, and high‑performing experience.A careers site that reflects who you are Jobloom creates a personalized, mobile‑first careers site for you, optimized to convert. It’s not just a job listings page: it’s an immersive experience that tells your story—your culture, your values, your vision—and makes people want to apply.Maximum visibility With automatic multi-posting to more than 100 platforms, your job ads appear where your future talents spend their time: Google Jobs, LinkedIn Recruiter, Indeed, VDAB, Forem, …A smooth candidate journey Jobloom offers an intuitive one-click candidate journey, designed to reduce drop-offs and increase conversion rates. A conversion generally 20 to 30 times higher than traditional recruitment websites.An AI-powered ATS management tool to automate and save time: with the integrated ATS, you centralize all your applications, automate repetitive tasks, track profile status in real time, and optimize your interactions with automation tools.Recruitment = marketing + data + experienceWhat sets Jobloom apart isn’t just the technology. It’s the philosophy:Treat every candidate as a potential customer of your employer brandCreate a journey that convinces him, step by stepMeasure, optimize, and accelerate your resultsThis approach turns hesitant visitors into motivated applicants. And well-treated applicants into ambassadors, even if they don’t end up joining your team.The real advantage for SMEsWith Jobloom:Your offers gain visibilityYou save timeYou attract the right profilesYou are building a real employer brandThe best talent today isn’t just recruitable, they’re selective. If you don’t offer them an experience on par with a customer journey, they won’t apply.Your candidates are more than just résumés. They’re customers you need to win over. And Jobloom is here to help you convince them.
Amélie Alleman
Founder of Jobloom and Betuned, Amélie Alleman is a passionate entrepreneur who has been shaking up the recruitment industry for over 15 years. She innovates at the crossroads of communication, digital marketing and technology to make recruitment more human and tailored to the expectations of today's talent. Her solutions now support both start-ups and large groups in their HR transformation.
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Discover Jobloom in La Libre Echo.
La Libre Echo features Amélie Alleman, founder of Jobloom, in an inspiring portrait of her entrepreneurial journey and the creation of a recruitment solution designed for SMEs. An article that looks back at the birth of Jobloom, its innovative positioning, and its mission: to simplify recruitment through technology.Amélie Alleman honored in La Libre Echo: a look back at the genesis of JobloomWe are pleased to share a great article published in the weekend edition of La Libre Echo (April 26-27, 2025), which devotes an entire page to Amélie Alleman, founder of Jobloom and Betuned.In this portrait, journalist Pierre-François Lovens reflects on Amélie's entrepreneurial journey and how her two projects – complementary and decidedly focused on innovation – are reinventing recruitment in SMEs.The article highlights the origin of Betuned, a specialized agency in employer branding through video, and then the natural evolution towards Jobloom, an all-in-one SaaS platform designed to digitize, automate, and simplify the entire recruitment process.Amélie shares transparently her transition from the service sector to tech, her pragmatic approach to AI applied to HR, as well as the vision behind Jobloom: to make recruitment simpler, more human, and more efficient for companies that don't have the time or resources of a large group.
Inspiring Entrepreneurs 🎙️
This summer, I had the pleasure of being invited to participate in Geoffroy Josquin's podcast "Les Entrepreneurs Inspirants". It was a really nice moment of sharing with Geoffroy. We talked about: • The importance of innovation in recruitment • The origin of Betuned and what motivated me to get started • The team, having the right people in the right place • The human challenges that can be encountered • How to juggle being a mom and a business owner A big thank you to Geoffroy Josquin for this enriching conversation. I hope it will inspire others to embark on entrepreneurship!Discover the video podcast on YouTube: https://www.youtube.com/watch?v=jTtcBGChFJAThe podcast is also available on all traditional podcast platforms: Spotify, Deezer, Apple Podcasts, Google, Amazon Happy listening!
Betuned is being talked about in Trends-Tendances!
Re-Connect, the podcast inspired by the eponymous book by Georges-Alexandre Hanin, features entrepreneurs and their stories. This week, Amélie Alleman was on the microphone!Amélie Alleman has already founded two companies. The first with a partner whose skills complemented hers, the second, she wanted to launch on her own. Her overflowing creativity provided her with countless resources that she tapped into in unexpected ways to equip herself in areas that were less familiar to her.Listen to the episode on Spotify or on Apple Music.📢 Discover all the Betuned services: make an appointmentYou can also contact us: amelie@betuned.be or 0474548989
Look for candidates where they are
Discover the article by Amélie Alleman, founder of Betuned, in La Libre Belgique.Betuned offers a comprehensive solution to make recruitment more efficient.How can an organization that is hiring effectively address the profiles it is searching for? Where can a candidate find job postings that truly interest them? “It often takes between three and ten clicks to find a job offer on the internet, and generally, the experience is not very appealing. Candidates no longer really know where to look. And those who are 30-35 years old don’t even know the recruitment sites anymore,” observes Amélie Alleman, founder of Betuned, whose goal is to “authentically and innovatively connect candidates and employers.” “We want to position ourselves differently in a recruitment market that remains quite traditional,” assures this entrepreneur from Sambreville.With a degree in communications, Amélie Alleman initially worked as an assistant manager in a fast-food restaurant, before completely changing her career path and joining an IT recruitment company. In 2009, she founded her own consultancy and IT recruitment firm (which has since been sold) and then a second one in the same field. Eager to reinvent the recruitment offering, she launched Betuned at the end of 2019.Behind the scenesInitially, she offers videos of companies that are hiring to show candidates the DNA of the company and what goes on behind the scenes. "We go into the company and we interview the manager and colleagues with whom the future candidate will work. It's interesting for them because they speak the same language. It also allows them to directly see their future colleagues. There's a very psychological aspect: 'Do I want to work with these people or not?'", explains Amélie Alleman. The video also allows the company to stand out. "To be able to recruit, you have to differentiate yourself. It's important to create an employer brand." Betuned also provides consultancy in this area.The formula quickly became popular. Six months later, the startup already employed six people and had about twenty clients. As it expanded, Betuned added a second service to its offering: the creation of digital marketing campaigns to find the best profiles on social networks. The idea is to reach out to candidates where they are with the right media (video, in this case) and on the right channel. “For example, if we're looking for an electrician, a welder, or a junior sales profile, we'll favor TikTok, Facebook, or Instagram. If we're recruiting a senior profile in finance, we'll go on LinkedIn. We pay for the media so that the right people see the video that's intended for them.Digital marketing allows targeting talents,” explains Amélie Alleman, who can search for all types of profiles “because we go to find the candidates where they are.”Recruitment website creationThe next step is to convert these profiles into potential candidates for the company. To do this, Betuned launched a new service just a month ago: the creation of career sites for companies. “We discussed it with ten clients, out of the seventy we have, and six have already signed up,” explains Amélie Alleman. “We make the recruiters' job easier by scanning CVs with artificial intelligence. Among the received applications, the list of the best profiles is directly available.”Betuned now offers a comprehensive solution for recruitment. Clients can choose these three services or take each one separately.The startup currently employs fifteen people and is still hiring. “We have already doubled this year's total revenue compared to last year, with 1.4 million euros,” says Amélie Alleman, who has also joined the Boost program of the Réseau Entreprendre Bruxelles. She has just returned from a three-day workshop where she prepared the company's three-year growth plan. In terms of financing, Betuned received a 250,000 euro loan from finance.brussels and at the end of December, received support from two private investors who invested a total of 250,000 euros. “We are considering a larger fundraising round in about a year or a year and a half. To be confirmed.”Would you like to learn more about Betuned or a demo of our services? Do not hesitate to contact us to discuss it! amelie@betuned.be or +32474548989!