Presenting your company in an interview: 7 steps to convince a candidate

In a competitive market, the candidate is also evaluating you. Turn your company presentation into a compelling pitch. Discover 7 steps to convince the best talents.

The job interview represents a pivotal moment, a dual-stakes meeting where the candidate and the company mutually assess each other. Historically, the pressure was predominantly on the candidate, who was required to prove their worth and stand out.

But the landscape of work has changed. In a market where talent is scarce, the power dynamics have rebalanced. In high-pressure sectors like tech or digital marketing, recruiters are well aware: it is now up to them to seduce, persuade, and present their organization in its most attractive light to attract the best profiles.

Today, it is acknowledged that businesses must master the art of "selling" themselves.

Your employer brand, your value proposition (EVP), and corporate videos on your career site lay a solid foundation. However, the interview remains the moment of truth. Once you are face to face with a promising candidate whom you wish to see continue the process, it becomes crucial to know how to articulate a presentation that truly makes them want to join you.

1. Before speaking, listen: understand the candidate's motivations

The secret to a powerful speech? It starts with active listening.

Before you unfold your pitch, take a moment to probe the candidate's true aspirations. Ask them about their ambitions, what motivates them daily, their non-negotiable values, and their long-term career goals.

This listening phase will provide you with valuable insights to tailor your presentation and highlight aspects of your business that will resonate with its specific expectations.

2. Go beyond the job description: clarity above all

It is certain that your candidate has studied the job offer before coming. However, a job description, no matter how detailed, often leaves room for questions and areas of uncertainty. Your role is to anticipate these questions. Take the initiative to spend a few minutes on a clear and concrete presentation of the role to be filled.

Articulate the responsibilities and expected tasks clearly. Use tangible examples so that the candidate can concretely envision their daily routine.

Make sure to address the following points:

• The daily tasks and key responsibilities of the position.
• The structure of compensation (fixed salary, variable portion, bonus calculation methods).
• The entire range of social benefits and "perks" (health insurance, meal vouchers, remote work, etc.).
• The work environment: schedules, organization, position in the organizational chart, introduction to the future team.

💡 Keep in mind that a candidate who leaves with doubts is one who will look for certainty elsewhere. A successful presentation involves putting yourself in their shoes and answering their questions before they even ask them.

💡 Long perceived as a risk, transparency has become a cardinal quality. However, I prefer the term clarity. The challenge is not to say everything, but to say things simply, without jargon, and with sincerity. This approach demonstrates a culture of openness and trust that will reassure the candidate and strengthen their desire to join your team.

3. Give meaning: share the company's vision and mission

There's no need to be a charismatic visionary to inspire a candidate. It's an essential step to add depth to your presentation.

Prepare some impactful sentences that encapsulate the purpose of your company: what is its mission, what values motivate your employees every morning, and what are the major goals it strives for?

Here again, brevity is key! 🦜

🎯 Avoid generic speeches and be direct. Your values embody the ethical and cultural foundations of the company. By making them explicit, you give candidates a glimpse of what drives you and allow them to see if they identify with them.

🎯 Continue by outlining the medium and long-term vision. Demonstrate that your company is ambitious and has a clear roadmap. The candidate will then feel like an integral part of a meaningful and forward-looking project.

4. Embody your values through storytelling

Storytelling is an extremely effective communication tool. Its power lies in a simple principle: the human brain remembers information much more easily when it is integrated into a narrative.

👍 For instance, instead of just stating that "internal evolution is a priority", tell the specific story of Marc, "who joined the company three years ago as a technical support apprentice and who, thanks to his proactivity and internal training, is now leading a major strategic project."

🎯 By incorporating real-life stories into your speech, you bring your company culture to life. You make it tangible, authentic, and memorable.

📣 By sharing selected anecdotes and concrete examples, you vividly illustrate your values, successes, and work environment.

❤️‍🔥 Storytelling creates a strong emotional connection with the candidate, a factor that can weigh heavily in their final decision. By projecting themselves more easily, they intuitively understand how your company works and already feel more committed.

5. Project the candidate into the future: the prospects for evolution

To convince today's talents, it is essential to talk to them about tomorrow.

👍 Highlight the professional development opportunities within your organization. What will your company look like in 3 or 5 years? What kinds of skills will you need? What concrete measures are you implementing to help your employees grow?

-> Detail the possible career paths, illustrating with actual trajectories within the company.
-> Mention the training programs (internal or external) that allow for skill development and staying at the forefront of one's expertise.

💡 If you offer mentoring programs or individual coaching, it's a major asset to highlight. It demonstrates a strong commitment to the professional and personal development of your employees.

6. Proof by example: illustrate your concrete successes

🏆 A company is also defined by its achievements. To persuade a candidate to join your ranks, it is essential to provide them with tangible evidence of your successes.

→ Highlight flagship projects that you have successfully completed, explaining their impact and the quantified results achieved.
→ Share testimonials or case studies that illustrate the quality of your services or the innovative nature of your solutions.
→ Provide some easy-to-remember figures or performance indicators (KPIs): your market position, number of clients, growth rate, etc.

💼 These factual elements establish your credibility and prove your ability to achieve your goals. It's a strong rational argument that can tip a candidate's decision.

7 BONUS: The transparency of the recruitment process, a sign of trust

"The way you recruit reveals who you are."

Your recruitment process is much more than a series of administrative steps. It's the very first showcase of your organization and the consideration you have for your future employees.

Clearly explain the process of operations: the different stages, the points of contact, the evaluation criteria, and the estimated response times between each phase.

👍 Highlight what makes your process unique: do you conduct case studies? Informal meetings with the team? Do you offer constructive feedback to all candidates?

→ By being transparent and detailed about your process, you send a strong signal of professionalism and respect. You show the candidate that you value the time and energy they dedicate to you.

Conclusion

Mastering your company's presentation during an interview is an essential first step. But to attract and sustainably convert the best profiles, it is necessary to optimize your entire candidate experience, well before the interview.

This is precisely where Jobloom assists you in getting ahead.

We help you build an efficient recruitment ecosystem with:

👍 A tailor-made career site: We create a personalized career site for you, with content specifically designed to attract the profiles you are looking for.

👍 A smart ATS : Simplify and manage all your recruitment processes from an intuitive and powerful platform.

👍 Video job offers: Transform your listings into engaging video snippets, broadcast through highly targeted digital campaigns to reach talent where they are.

👍 Employer Branding Consulting: Our experts assist you in defining and implementing your employer DNA to stand out as a top choice company in the long term. 🚀 🌟

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