How Huggys multiplied its candidate conversion rate by 12 in the hospitality sector

Leonidas

: Strengthening the employer brand and recruiting internationallyLeonidas, an iconic Belgian confectionery brand, needed to structure its recruitment in order to meet specific challenges related to its international expansion. By working with Jobloom, the company successfully strengthened its employer brand and attracted qualified talent from across Europe. Discover how we contributed to their success.The challengeInternational recruitmentAttract diverse profiles in different European countries.Lack of visibilityDifficulty effectively promoting job opportunities.Application managementComplex and poorly structured follow-up.The objectivesCreate a careers site to showcase your employer brand and centralize job openings.Implement an efficient ATS to streamline application management.Develop an international recruitment strategytailored to their specific needs.The solution provided by JobloomA tailor-made careers site: A dedicated space presenting Leonidas as an employer of choice, highlighting its values and opportunities.An applicant tracking system (ATS): Centralized and simplified tracking for all job postings across Europe.Visibility optimization: Multi-posting of job ads to maximize their reach on European job boards and social networks.Request a free demo

SMEs: Digital Recruitment & Salary Transparency – The Strategic Shift I've Seen Transform Businesses

The pace is accelerating. I see it, I hear it: for SMEs, recruitment has become a real headache. Time flies, good profiles are scarce, and competition from large groups is fierce. But behind these challenges lies a huge opportunity to transform your business. This is a deep conviction at Jobloom, and I am here to share it with you.In this ever-evolving landscape, two subjects stand out as pillars for your SME's growth: digital recruitment and salary transparency. These are not just buzzwords, but the new rules of the game, those that separate businesses that suffer from those that thrive. I've seen SME leaders embrace them and radically transform their approach.It's this vision we want to convey to you. That's why, on Friday, March 6th, we are organizing an exclusive SME breakfast at Foster Farm Rosières. A morning designed to offer you ultra-concrete keys and enable you to activate these strategic levers.Part 1: Is Your Recruitment Ready for 2026? My Method for Digitalizing It.Let's be honest: "old-school" recruitment methods are a drag on your growth. Spending hours sorting CVs in an inbox, posting ads that reach no one, or offering a process that discourages the best talent... all of this costs you much more than money. It costs you time, energy, and opportunities.During this event, I will share my approach with you, the one I've developed with Jobloom, to show you how to:Understand the "why" behind digitalization: Beyond the tools, it's a matter of vision. Why is this the ideal time to turn your recruitment into a local competitive advantage?Master the "how" with simplicity: We will break down a simple and effective digital recruitment process, from the art of attracting the right talent (how to become visible everywhere with one click?) to onboarding your new recruits (how to prevent them from disappearing along the way?).Massively save time and REALLY attract the right people: I will reveal concrete strategies to reduce your managers' administrative time by up to 80% and multiply your qualified applications by 20. Yes, the numbers speak for themselves!My objective is clear: to give you the means to make recruitment an accelerator, not a burden, for your SME.Part 2: Salary Transparency & Data – Axelle Peeters' Secrets to Building TrustAttracting talent is one thing. Keeping them and building a loyal team is another. And that's where salary transparency comes in. Between new regulations and growing employee expectations, it has become an unavoidable topic. But it is also a huge opportunity.I will have the privilege of welcoming Axelle Peeters from Coreus, an expert whose vision will change your perception of the HR function. In 30 dense and inspiring minutes, Axelle will show you how to:Transform "constraints" into "levers": Far from being a simple obligation, salary transparency can strengthen trust, equity, and performance within your SME.Use data as a strategic compass: Discover how digitalization and analytics can help you build fair, understandable, and, above all, effective salary policies to attract and retain the best.Axelle will prove to you that data is not just about numbers. It is the engine for giving your HR a strategic and profoundly human role.Get Ahead: Join Us!This breakfast is not just any event. It's a unique opportunity to step out of your daily routine, exchange with peers, ask all your questions, and leave with a concrete action plan. We will welcome you from 9 am with coffee and croissants, in a convivial atmosphere conducive to discussions.I am convinced that every SME can become a benchmark employer, capable of competing with the biggest players in talent attraction. It's time to master these new rules of the game.The event is free, but places are limited and reserved for companies.I reserve my spot for the SME breakfast on March 6th!Looking forward to seeing you there,Amélie Alleman,

Et si vos candidats étaient vos clients les plus précieux ?

#1 Talents = Clients 55 % refusent une offre à cause d’un mauvais processus. 50 % se disent déçus de leur expérience candidat. Pourtant, vous bichonnez vos clients. Pourquoi pas vos talents ?#2 RecruterRecruter, ce n’est plus filtrer. C’est séduire, comme une vraie marque. Les candidats veulent une expérience claire, fluide, engageante.#3 Site carrière personnaliséMobile, fluide, à votre image. Jusqu’à 24 % de conversion.#4 Diffusion sur 100+ plateformes Automatiquement. Google job, Indeed, LinkedIn Recruteur… en un clic.#5 Un ATS boosté à l’IACentralisez vos candidatures, automatisez, gagnez du temps.#6 Le recrutements devient simpleLes bons candidats viennent à vous. Et ils ont envie de rester.#7 Vos candidats ne sont pas des numérosCe sont vos futurs clients internes. Et avec Jobloom, vous les recrutez comme vous vendez.La bonne nouvelle ? Tout ça se corrige facilement.Avec Jobloom, les PME peuvent digitaliser leur recrutement sans perdre leur authenticité et sans se ruiner.Vous avez envie de voir comment ça marche ?

Why should you treat your candidates like your customers?

In a tight labor market, attracting and engaging top talent has become just as strategic as winning over your customers. Yet far too many companies still treat recruitment as an administrative, secondary function with little power to differentiate.What if we changed this perspective?What if your future candidates were actually your most valuable customers—the ones who shape your growth, your culture, and your ability to innovate?Recruitment is no longer just an HR process; it has now become a digital experience.55% of candidates turn down an offer because of a poor process. 50% say they are disappointed with their candidate experience.Most candidates expect a smooth, transparent, and engaging experience. They compare your hiring process to the experience they have with brands, whether they’re buying a product or subscribing to a service.To attract these profiles, it’s no longer enough to post a job ad and wait. You need to tell a story, create an experience, and turn interest into action—just like a successful marketing strategy does.Your candidates are customers, with specific expectations.Just like your external clients, your future collaborators:want to be won over from the very first interactionexpect clear and mobile-friendly navigationwant a seamless experience from start to finishwaiting for transparency about the processAnd above all, they’re ready to say yes—or no—with just a few clicks.Jobloom: recruitment designed as a customer experienceOur solution has been designed to make recruitment a qualitative, engaging, and high‑performing experience.A careers site that reflects who you are Jobloom creates a personalized, mobile‑first careers site for you, optimized to convert. It’s not just a job listings page: it’s an immersive experience that tells your story—your culture, your values, your vision—and makes people want to apply.Maximum visibility With automatic multi-posting to more than 100 platforms, your job ads appear where your future talents spend their time: Google Jobs, LinkedIn Recruiter, Indeed, VDAB, Forem, …A smooth candidate journey Jobloom offers an intuitive one-click candidate journey, designed to reduce drop-offs and increase conversion rates. A conversion generally 20 to 30 times higher than traditional recruitment websites.An AI-powered ATS management tool to automate and save time: with the integrated ATS, you centralize all your applications, automate repetitive tasks, track profile status in real time, and optimize your interactions with automation tools.Recruitment = marketing + data + experienceWhat sets Jobloom apart isn’t just the technology. It’s the philosophy:Treat every candidate as a potential customer of your employer brandCreate a journey that convinces him, step by stepMeasure, optimize, and accelerate your resultsThis approach turns hesitant visitors into motivated applicants. And well-treated applicants into ambassadors, even if they don’t end up joining your team.The real advantage for SMEsWith Jobloom:Your offers gain visibilityYou save timeYou attract the right profilesYou are building a real employer brandThe best talent today isn’t just recruitable, they’re selective. If you don’t offer them an experience on par with a customer journey, they won’t apply.Your candidates are more than just résumés. They’re customers you need to win over. And Jobloom is here to help you convince them.