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How Huggys increased its candidate conversion rate in hospitality by twelvefold

With a high turnover and a lack of digitalization, Huggys, a company specialized in the hospitality sector, was facing major recruitment challenges. By collaborating with Jobloom, Huggys was able to structure and optimize its recruitment process while developing its employer brand. Discover how our solution transformed their HR strategy.

The challenge

Huggys faced several obstacles:

  • High turnover : A constant need to recruit new talent.
  • Outdated processes : Lack of suitable tools and digital solutions.
  • Lack of visibility: An employer brand that is not highlighted, making it difficult to attract talent.

The objectives

  1. Streamline the recruitment process with a dedicated tool.
  2. Create an attractive career site to enhance the employer brand.
  3. Improve application management through an intuitive digital system.

The solution provided by Jobloom

  1. Creating a customized career site : Highlighting the Huggys brand to attract talent, with a clear presentation of the company's values and opportunities.
  2. Applicant Tracking System (ATS) : A centralized tracking of applications to simplify the selection and recruitment of the best candidates.
  3. Recruitment process optimization: Full digitalization for time saving and increased efficiency.

The results

24% conversion rate

A quarter of the career site visitors turn into applicants.

400 resumes received each month

A steady stream of qualified applications.

Increased visibility

Huggys' employer brand has gained recognition among talents.

A conversion rate 12 times higher than the average!

The average conversion rate for career websites in the hospitality industry is around 2% to 3% (source: LinkedIn & Glassdoor).

With 24% Huggys significantly outperforms due to the optimization of its recruitment through Jobloom.

Want to transform your recruitment like Huggys?