How Huggys achieved a twelvefold increase in its candidate conversion rate in the hospitality sector

With high staff turnover and a lack of digitalization, Huggys, a company specializing in the hospitality sector, faced major recruitment challenges. By collaborating with Jobloom, Huggys was able to structure and optimize its recruitment process while strengthening its employer brand. Discover how our solution transformed their HR strategy.

The challenge

Huggys faced several challenges:

  • High staff turnover: A constant need for new talent acquisition.
  • Outdated processes: A lack of suitable tools and digital solutions.
  • Limited visibility: An employer brand that wasn't adequately showcased, making it difficult to attract talent.

The objectives

  1. Streamline the recruitment process with a dedicated tool.
  2. Create an attractive career site to strengthen the employer brand.
  3. Improve application management through an intuitive digital system.

The solution provided by Jobloom

  1. Customized career site creation: Highlighting the Huggys brand to attract talent, with a clear presentation of the company's values and opportunities.
  2. Applicant Tracking System (ATS): Centralized application tracking to simplify the selection and recruitment of top candidates.
  3. Recruitment process optimization: Full digitalization for time-saving and increased efficiency.

The results

24% conversion rate

A quarter of the career site visitors turn into applicants.

400 resumes received each month

A steady stream of qualified applications.

Increased visibility

Huggys' employer brand has gained recognition among talents.

A conversion rate 12 times higher than the average!

The average conversion rate for career websites in the hospitality industry is around 2% to 3% (source: LinkedIn & Glassdoor).

With 24%, Huggys achieved significantly better results thanks to the optimization of its recruitment through Jobloom.

Want to transform your recruitment like Huggys?