Press
7 min.

Discover Jobloom in La Libre Echo.

La Libre Echo honors Amélie Alleman, founder of Jobloom, in an inspiring portrait of her entrepreneurial career and the creation of a recruitment solution designed for SMEs. An article that looks back at the birth of Jobloom, its innovative positioning, and its mission: to simplify recruitment through tech.
Published on
June 30, 2025
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Amélie Alleman honored in La Libre Echo : a look back at the genesis of Jobloom

We are pleased to share a nice article that appeared in the weekend edition of La Libre Echo (26-27 April 2025), which devotes an entire page to Amélie Alleman, founder of Jobloom and Betuned.

In this portrait, journalist Pierre-François Lovens looks back on Amélie's entrepreneurial career and how her two projects — complementary and resolutely focused on innovation — reinvent recruitment in SMEs.

The article highlights the origin of Betuned, an agency specialized in employer branding through video, then the natural evolution to Jobloom, an “all-in-one” SaaS platform designed to digitize, automate and simplify the entire recruitment process.

In it, Amélie transparently shares her transition from the service sector to tech, her pragmatic approach to AI applied to HR, as well as the vision behind Jobloom: to make recruitment simpler, more human, and more efficient for companies that do not have the time or resources of a large group.

Do you want to know more about Jobloom or a demo of our services? Do not hesitate to contact us to discuss it! amelie@jobloom.app or +32474548989!

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